Job Description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY:
We’re looking for someone who wants to sell & merchandise these awesome brands in a way that will lead to a future with more cheers. We are recruiting for a Business Development Representative. This is a full-time position which includes the use of a company vehicle, and the opportunity to grow within a leading beer company.

This position operates within a diverse market and focuses on improving sales through the implementation of various visual marketing tools and campaigns. Successful candidates should have a passion for working with others in a client-facing environment, and a strong desire for a long-term, sales focused, growing career within Labatt.

JOB RESPONSIBILITIES:

Visit customers to execute marketing plans and ensure continuous availability of products in store.
Ensure the completion of all activities planned for the field sales process in order to achieve results.
Work as a team to identify sales development and marketing opportunities for Labatt products.
Execute the implementation of promotional strategies adapted for each client while ensuring maximum visibility.
Continually identify changes in the beer market regarding new products, packaging and business activities.
Ensure an impeccable and creative level of customer service based on customer needs and Labatt quality standards.
Continuously check the management of product quality, prices and inventories and ensure follow-up with the sales manager
Supporting with various regional sales and marketing activations
Attending, running, and participating in brand experience promotions
Creating route to market plans for our clients (restaurants, bars, and large retail stores)
Building and maintaining relationships with Labatt’s extensive network of customers
Maintaining accountability to a portfolio of customers and conducting in-person merchandising visits

WHAT WE OFFER:

Day shifts Monday to Friday
Bonus potential
Your own Company vehicle with all gas and maintenance expenses covered
Company-branded clothing
Opportunity for advancement within an international company, a leader in the beer industry!
Training and support to develop your skills

Competitive Benefits, Pension Plan, and Bonus Plan. We partner with you to prioritize your emotional, physical, and financial well-being through our flexible benefits plan, our ability to arrange attractive savings opportunities for you, and by engaging you throughout the year with info and activities aimed at strengthening your well-being.

WHAT YOU HAVE:

Full, unrestricted driver’s license
0-3 Years Experience in Sales (asset not required)
Available to work fulltime on a flexible schedule
Post-secondary education
Passion for working with a diverse group of people and building relationships
Not afraid to put in the work in order to grow and be successful
Assertive and self-motivated, with excellent leadership skills
Take direction, while also possessing strong problem-solving skills
Enjoy working independently, while being part of a fast-paced, team environment
Outstanding time management skills, coupled with the ability to coordinate and prioritize
Previous sales experience selling direct to customers, customer service, merchandising, hospitality industry is an asset

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at

recruitment@labatt.com

#LifeatLabatt

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