VP, Marketing

Job Description

• Collaborates with the CEO and Executive Sales team to develop and refine the marketing plan focused on developing and maintaining an overall company brand and supporting the go-to-market plan of the sales team.
• Oversees the corporate brand standards and adherence to standards.
• Manages a team, implementing the marketing strategy and market-specific initiatives, including branding, positioning, and messaging.
• Manages corporate communication activities including press releases, thought leadership, and media relations.
• Builds a high-functioning corporate marketing team, with the ability to seamlessly execute on all corporate communications, sales enablement, thought leadership, events, and digital marketing.
• Oversees all aspects of budgeting, metrics, and reporting.
• Supervises outside vendors (e.g., advertising, graphics, website, promotional, contracted marketing professionals, etc.)

• Manages associates within department including, but not limited to, hiring, training, and developing associates, delegating work assignments, writing, and conducting performance appraisals, salary recommendations, coaching and counseling, and administering corrective actions.
• Conducts one-on-one and team meetings with associates on a regular basis to discuss new procedures, problems, and issues.
• Establishes team and individual goals for department.
• Fosters performance of associates and the processes used by them; holds the associates accountable for their work.

• Contact as needed with clients regarding general information, resolution of issues, inquiries, or reporting requirements.
• Contact with members of team and internal teams regarding follow-up on inquiries, open workflow, etc.

• Bachelor’s degree in marketing or related field.
• 15 years of experience in a marketing role.
• 3-5 years of management and leadership experience.
• Experience working within the financial services industry.

• Financial Services, FinTech, and B2B audiences.
• Corporate marketing principles, branding, sales, and business development.
• Microsoft Office Suite.
• Adobe Acrobat.

• Demonstrated record of success and performance.
• Works with a variety of traditional and modern marketing and communications functions including branding and messaging to different target audiences.
• Works across multiple business units with a proven success in unifying individual business needs.
• Works effectively across the company with various departments and business units.
• Leadership skills provide a positive work environment, which encourages and expects teamwork, motivation, efficiency, and maximum utilization of staff skills.
• Aligns associates with company values and goals.
• Plans and delegates the work of others.
• Motivates and inspires others.
• Assesses performance of self and associates to make improvements or take corrective action.
• Plans and develops systems and procedures to improve operating quality and efficiency of department in accordance with company policies and procedures.
• Troubleshoots issues utilizing creative, analytical, and critical thinking skills.
• Multitasking, analytical, and organizational skills.
• Initiative-taking, strategic, and meticulous approaches with a strong commitment to quality, efficiency, and effectiveness.
• Demonstrates personal integrity, responsibility, and accountability.
• Effectively uses resources such as time and information in conjunction with associates.
• Participates in solving problems and making decisions.
• Presents and expresses ideas and information, written and oral, clearly, and concisely.
• Actively listens to others to achieve understanding and supports an open exchange of ideas and information.
• Identifies needs, arranges for, and obtains resources to accomplish individual and department goals.
• Establishes and develops effective working relationships with associates and clientele during both favorable and unfavorable situations.
• Modifies team and individual priorities and deadlines in response to added information, changing conditions, or unexpected obstacles and ensures completion.

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