Job Description
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
You’ll join a team of highly driven, curious, and collaborative individuals who are passionate about delivering high-impact marketing content and messaging to our CIO target audience. We work hard, focus on delivering value, work as a team and have fun. We are a diverse and geographically dispersed team that is hyper-focused on aligning Workday differentiation with market trends, needs and pain points.
About the Role
We’re seeking a curious, enthusiastic and experienced product marketer to bring to market the value and technology differentiation of Workday’s financial products and solutions to our CIO buyer persona. The Sr. Product Marketing Manager will work cross-functionally to create and implement positioning, enablement and go-to-market strategies to help drive increased awareness and conversion.
Working closely with sales, technology teams and the wider Product Marketing team, the ideal candidate will lead the development of compelling messaging, market-facing content assets and sales enablement, as well as the successful implementation of the Go-To-Market activities related to building awareness and technology differentiation of our financial product offering to our core IT audience.
- Support the go-to-market strategy of Workday Financial Management to the CIO audience
- Drive messaging and customer narratives for tier 1 events focused on the CIO audience
- Work closely with technology teams, partner teams, competitive intelligence, field enablement, and other stakeholders to build compelling & relevant content and tools to enable our sales teams.
- Continuously explore and recommend new ways to expand the value of Workday’s technology differentiation narrative.
- Analyze market trends and gather market feedback to inform messaging, and partner with the Competitive Intelligence team to define product differentiators.
- Lead cross-functional and collaborative programs to deliver high impact messaging and content
- Build strong relationships across Workday functional and regional teams to drive adoption of key messaging and deliverables
- Occasional travel
About You
Basic Qualifications:
- 5+ years of experience in product, solutions, or services marketing with SaaS experience as a plus.
- Undergraduate degree with a focus on Business or Computer Science.
Other Qualifications:
- Successful track record of launching B2B, SaaS, products across global markets to generate demand across prospects and existing customers.
- Experience writing sales collateral based on sales conversations, calls, market research, and own expertise.
- Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
- Curious about new and emerging technologies with an ability to understand complex concepts and translate them into value realization for customers
- Strong critical thinking, creative problem solving, and analytical skills along with ability to implement
- Strong passion and understanding of technology and its application to business. Familiarity with enterprise software, financial management solutions and cloud platform technologies subject areas is highly desirable
- Additional experience with Fins IT and/or Workday is a plus.
- Objectivity and openness to others' views and continuously builds a positive team spirit
- Drives teamwork and collaborative information sharing
- Open to Flex-hybrid environment with 50% onsite reporting to our Boulder office
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please
Primary Location: USA.CO.Boulderclick here
.Primary Location Base Pay Range: $134,200 USD - $201,200 USD
Additional US Location(s) Base Pay Range: $127,500 USD - $216,000 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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