Job Description

Responsibilities

Drive the digital customer experience strategy across key digital channels, including the Chevy.com website and CGI asset development
Define the features and functionality necessary to effectively communicate the Chevrolet product and brand story
Manage day-to-day processes and timelines, coordinating with production and creative agencies to ensure timely launches
Lead several external agency teams responsible for executing the digital strategy, ensuring alignment with brand goals
Collaborate closely with marketing colleagues and internal business partners to continually improve the website and drive key performance indicators (KPIs)
Advocate for the user by implementing industry best practices, usability research, and customer insights throughout the design and development process
Manage and collaborate with multiple cross-functional partners within the organization to ensure cohesive project execution
Regularly review analytics reporting and provide actionable insights for ongoing digital optimization, including A/B testing and Test/Target initiatives
Conduct usability studies, competitive reviews/audits, and benchmarking studies to drive website improvements
Oversee content strategy and management and asset creation for the development of vehicle model overview pages and shopping tools
Content research, development, and optimization for the website and related digital platforms

Skills and Abilities

Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
Deep understanding of user experience (UX) design and digital marketing best practices
Familiarity with online shopping tools and content management systems
Background in search engine optimization (SEO) and experience with online shopping tools and content management systems
Technical aptitude to grasp complex issues and communicate effectively with technology teams and designers
Experience with usability testing, A/B testing, and translating user insights into actionable site improvements
Strong analytical skills, capable of digesting site metrics and recommending enhancements
Experience with CGI asset creation to support digital content needs
Collaborative mindset with the ability to work effectively across cross-functional teams in a large organization
Excellent written and verbal communication skills
Proven ability to thrive in a fast-paced environment and adapt to changing priorities
Passion for the automotive industry and familiarity with electric vehicles (EVs) is a plus

Job Types: Full-time, Contract

Pay: $45.00 - $55.00 per hour

Benefits: