Marketing Campaign Manager

Our Company

IDI is a division of red violet, a publicly traded data and analytics company (NASDAQ: RDVT). At red violet, we build proprietary technologies and apply analytical capabilities to deliver comprehensive identity intelligence. Our technology powers critical solutions, which empower organizations to operate with confidence. Our solutions enable the real-time identification and location of people, businesses, assets, and their interrelationships. These solutions are used for purposes including risk mitigation, due diligence, fraud detection and prevention, regulatory compliance, and marketing. We are dedicated to making the world a safer place and reducing the cost of doing business. We do this by hiring and retaining the most talented and enthusiastic team possible that is highly focused on our customers’ success.

IDI has a fast-paced, entrepreneurial culture with a passion for technology and identity data innovation. The executive leadership of IDI developed the data fusion industry, creating early-generation businesses which were acquired by current industry leaders for an amount in excess of $1 billion. We continually invest in enhancing the industry’s most powerful technology and comprehensive identity data assets that enable organizations to make better decisions across the customer lifecycle.

The Role:

We are looking for an experienced B2B Marketing Campaign Manager to lead the planning and execution of multi-channel campaigns that drive engagement and new customers in key target industries. This role will partner with business and sales stakeholders to create new campaign assets, sales enablement materials, and marketing communications to increase campaign responses and sales conversations.

What you will do:

• Plan and develop automated multi-channel, acquisition-focused industry campaigns to drive solution leads.
• Collaborate with business leaders on new market testing – coordinate and execute fast-tracked prospect campaigns to generate interest and assess industry opportunities.
• Research key industries to uncover target persona attributes and market trends.
• Identify prospect audience segments (internally and via third-party sources) to maintain and increase lead funnel.
• Lead sales enablement efforts including the development of collateral, case studies, email templates, and videos.
• Leverage marketing automation to create email nurture communications to engage and convert prospects.
• Develop campaign strategy briefs to ensure sales and marketing alignment on plans and objectives.
• Measure campaign performance and adjust channel strategies based on findings.
• Any additional tasks as assigned.

What you bring:

• 3-5 years campaign strategy and execution experience (technology, information services, or SaaS marketing experience preferred).
• Experience with marketing automation platform (HubSpot, Eloqua, Pardot) creating emails, landing pages, reports required.
• You can translate ideas, campaign best practices and business objectives into communications and content that engages and informs your audience.
• Goal and results-oriented.
• Superb verbal communication and writing skills.
• Problem solving and agility. You thrive in an environment where there is no set playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by being a part of a growing company and expanding marketing team.
• Bachelor's degree in Marketing, Communications or related field preferred.

What We Offer:

IDI offers excellent benefits including opportunity for stock (RSU) grants, a 401K and generous company match, flexible PTO policy, medical, dental and vision coverage, commuter benefits, in-office healthy snacks, team events and more.

IDI is proud to be an Equal Opportunity Employer.