Job Description

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

This position will be working onsite from Miami

Position Summary:

This position is responsible for owning the content creation and the social media strategy for Celebrity Cruises’ Trade Marketing team Core support includes asset development for internal and external social media efforts and possible expansions into additional platforms Manages all social media channels and campaigns to sustain an engaging audience experience and to increase audience satisfaction Researches and analyzes social media trends including social media ad revenue and web visitor data to improve social media presence and campaign efficacy Work collaboratively with the Sales organization to align on brand messaging and key brand moments Coordinate with Marketing Revenue Deployment and Revenue Management as needed to develop seamless flow of messaging Support for Trade Marketing key initiatives and brand events are ancillary components of the role Reports to Senior Manager Trade Marketing

Essential Duties and Responsibilities:

Own the management strategy

and development of trade marketing’s social media accounts and social media presence

Develop engaging creative innovative content for regularly scheduled posts on B2B B2B2C

and internal channels to enlighten audiences and promote brand-focused messages

Work with other departments to develop social media timelines coinciding with new product releases ad campaigns

or other brand messages

Monitor and develops reports on competitor activity within social media spaces

Analyze social media campaigns with tracking systems to gather visitor data impressions reach engagement clicks and other metrics to determine efficacy and areas for social media campaign improvement

Provide recommendations to achieve that improvement

Provide performance metrics to senior leadership on a regular basis

Assist in creating documents for executive presentations

Assist Trade Marketing team and Celebrity Sales organization with brand events as needed including but not limited to planning and execution assistance with the annual sales conference industry association events ship launches

and so on

Support larger team efforts and projects to ensure KPI delivery

Perform other duties as required This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position

Employees will be required to perform any other job-related duties assigned by their leadership

Qualifications Knowledge and Skills:

BA/BS degree in marketing social media advertising

or communications
Extensive knowledge of social media platforms
Proficiency in – and strong understanding of – statistics and business analytics
Web proficiency
Copywriting
Content creation
Strong verbal and written communications skills
Excellent customer service skills
Elevated executive presence
Cruise industry experiences a plus
Ability to multitask and shift priorities as needed
Ability to solve practical problems and manage a variety of variables in situations where only limited standardization exists
Ability to use business and marketing knowledge to make decisions and get results

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

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Nearest Major Market: Miami

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