Senior Campaign Manager - Campaign Center of Excellence (COE)

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Your Career

In this role within the Campaign Center of Excellence and focused on Prisma Cloud Marketing, you will be responsible for creating the global campaign strategy and plan, orchestrating with the global teams, identifying the marketing mix, leading the development of all the campaigns components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts.

We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaigns and virtual event experience a bonus.

Your Impact

• Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign targets
• Iterate and refine those messages for specific audiences and based on results - Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs
• Define the program mix, content plan, global campaign calendar, and required resources to execute the campaign
• Build and execute campaigns based on plan - Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc. from concept to creative to execution
• Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, editorial and creation of inbound web experiences
• Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals
• Coordinate with Field Marketing in North America, Asia Pacific, and Europe to deliver on an integrated demand plan that includes both globally and locally executed programs to new and existing customers
• Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches
• Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals
• Continually track and report on campaign program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly
• Regularly update key stakeholders on campaign plans, program deliverables, and schedules

Your Experience

• 8+ years of demand gen campaign experience and/or marketing program management experience
• Experience building global EC/NC integrated marketing campaigns for a B2B technology company
• Experience in building virtual industry events, webinars and trade show demand gen wrappers
• Experience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners
• Candidates must have outstanding communication skills and be able to work as part of a remote team
• Candidates must have a successful track record of executing programs with cross-functional virtual teams
• High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done
• Experience with digital strategy including, ad-tech, webinars, landing pages, nurture, etc.
• Ability to write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc., and provide strategic direction and guidance on the content mix needed to support the campaign
• Knowledgeable in technology markets, and experience in cloud security, networking, endpoint, or enterprise infrastructure a HUGE plus
• Extensive hands-on experience with marketing automation and program collaboration tools - SFDC, Marketo, Asana, GSuite, PathFactory, Demandbase, Drift etc.
• Bachelor degree required - Master’s degree is a plus or equivalent military experience required
• Ability to travel domestically and internationally

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be between $147,400/yr to $238,600/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Is role eligible for Immigration Sponsorship?: No. Please note that we will not sponsor applicants for work visas for this position.