Marketing and Sales Generalist

Job Description

Company Overview:

In 2010, CGT Global was created to change the entire life science and medical industry. We accelerate research and clinical trials through our expansive Stem Cell Collection Centers, state-of-the-art cell manufacturing laboratories, and by actively building the largest global network of hospitals and clinics. In doing this, we change the landscape of research and clinical projects, effectively, efficiently, and at the speed in which patients expect. That means new cures and treatments can reach patient care faster, giving months and years back to the people afflicted with serious medical conditions.

Our Mission

We accelerate the cure and prevention of significant medical conditions at life changing speed.

Duties and Essential Job Functions

The role entails working with sales and company leadership to help strategize, then plan, execute and measure marketing and sales enablement efforts. As a ‘Marketing Army of One,” this person must execute from end-to-end, working with many internal and partners to build brand equity and maximize customer growth, retention and engagement.

The ideal candidate has the capacity to ultimately grow into a senior leader of a professional marketing team, the humility to work their way to that level and the vision to help build the team over time. This person is a born-marketer, a natural multitasker, has an intuitive sense of priorities and an ‘example-setting’ work ethic. To succeed in the role, you must be results-oriented, revenue-driven, an amazing communicator, effective spender and an amazing ‘translator’ between our company’s many audiences and constituents. We’re looking for someone who genuinely loves people, is creative, strategic and has excellent organizational and communication skills.

This person is especially passionate about increasing access to and reducing the cost of treatments for life-threatening illness.

If you want to practice all the tools of marketing as you learn to lead a team and ultimately, to help to lead a company, this could be your home.

To be successful, the Marketing and Sales Enablement Generalist will do the following:

Provide Omni-channel Marketing for B2B & B2C Audiences

• Researches, plans, develops, coordinates and executes omnichannel, audience-centric, marketing, public relations, advertising, event support and sales enablement programs that maximize audience and revenue growth, retention and engagement.
• Develop and execute marketing strategy-driven tactics across the digital and physical worlds, including but not limited to email campaigns, PPC, social media, earned and paid advertising, online content, tradeshows, seminars, industry sponsorships, etc.
• Adapts marketing efforts with agility through changing strategic, economic and operational challenges.

Create Captivating Content

• Creates, coordinates and implements marketing campaigns with engaging content that attracts the right audience with the right call to action.
• Provides (or contracts as budgeted) copywriting for marketing and sales collateral and materials.
• Creates social media and content calendars populated by interesting and shareable content, including but not limited to blog articles, social media posts, videos, infographics, etc.

Champion The Sales Mission

• Cultivates partnerships with donor and commercial sales teams to uncover the needs of each audience and delivers marketing efforts that reflect segment specific buying journeys.
• Helps fill the sales funnel through the creation of buyer-journey experiences to generate high-intent marketing qualified leads.

Drive Data-Driven Decisions

• Sponsors and communicates the results of market research, monitoring industry trends and customer behaviors, helping identify opportunities.
• Identifies, tracks and reports marketing metrics and KPIs using appropriate analytical tools, ensuring efforts are yielding positive ROI, modifies and optimizes as necessary.
• Stays up to date with social media and marketing trends and best practices.
• Provides end-to-end lead/funnel tracking and reporting.

Be All About the Brand

• Builds brand awareness. Measures and reports baseline and incremental brand awareness by audience at regular intervals.
• Drives brand consistency across the company, publishes brand guidelines and sharable up-to-date library of marketing assets, imagery, approved messaging, etc.
• Maintains a review and approval process for all Marketing and Sales enablement output.
• Ensures that marketing output is accurate, consistent and correct.

Foster Trust and Teamwork

• Fosters positive, productive working relationships.
• Performs a wide variety of projects as requested by leadership, sales and internal partners.
• Coordinates the work of other team members (webmaster, designer, etc.) and relevant outside contracted partners as available and in budget (writers, PR specialists etc.)

These duties will evolve and change over time. Travel as needed. Other duties as assigned.

Requirements

Training

• Bachelor’s degree in business, Marketing, Communications, or a related field
• 4+ years’ experience in marketing/marketing strategy with proven ability to deliver results.
• MBA or equivalent markers of high achievement are a plus.
• Proven knowledge of marketing outreach strategies and methods for both B2B and B2C.
• Experience with CRM and lead generation strategies (Salesforce preferred)
• Experience with marketing on social platforms (LinkedIn, Facebook, Instagram, YouTube, etc.)
• Experience with automated campaign management tools and SEO, PPC, SEM best practices.
• High proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
• Knowledge of CMS (WordPress, Joomla, Drupal, Sitecore, Craft, Seismic, etc.).
• Familiarity with analytics tools (Google Analytics, Fathom Analytics, Matomo, etc.).
• Knowledge of design software (InDesign, Photoshop, Illustrator) preferred.
• Some experience managing agencies and contracted expertise a plus.

Personal Aptitudes & Abilities

• Exceptionally strategic in problem solving.
• Agile thinker, strong bias to act support of company goals.
• Formidable verbal, written and platform skills. A skilled editor.
• Proven ability to independently manage multiple assignments completed on time and in budget.
• Highly creative, out of the box thinker and novel problem solver.
• Highly flexible and adaptable to shifting priorities without disruption.
• Strong organizational, interpersonal and team building skills.
• Accepts criticism in a positive, collaborative manner.
• Cares about results and people. Builds cross-functional unity.

CGT Global is an equal opportunity employer that is committed to diversity, and values the ways in which we are different.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Referral program
• Travel reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Travel requirement:

• No travel

Application Question(s):

• Will you now or in the future require sponsorship for employment visa status (eg. H-1B visa status?)
• Are you legally authorized to work in the United States on a full-time basis?
• What are your salary expectations for this role?
• What is the best email address for contact purposes?
• How many years of marketing experience do you have?

Work Location: In person

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