Job Description

Dana-co is seeking a highly motivated and experienced E-commerce Coordinator to join our team. The ideal candidate will have a strong background in Shopify product management, site merchandising, and UTM links.

Product Management

Own product catalog within Shopify backend
Upload new product before it arrives at the warehouse so it can go live upon hitting WH Create listings for new styles and/or colors; images, copy, UPCs, swatches
Appropriately tag and attribute each style to help maximize sales
Correctly link and sync products to its collections and complete the look in all pertaining fields
Monitor inventory using planning reports to relay essential information that could affect sales
Ongoing management of catalog; active, draft, and archived Adjust attributions and tags as needed based on business needs
As inventory changes, make necessary activating changes
Manage the markdown process
Meet with the Director each month to confirm new markdowns that need to be taken
Adjust tags and attributions after marks are taken
Assess selling reports monthly to have a greater understanding of what sold for the month and make recommendations if needed

Site Merchandising (includes desktop and mobile)

Own collection pages Create and maintain collection pages as the business requires
Appropriately update pages as new product arrives, and new images uploaded, and after markdowns are taken to ensure a positive UX
Merchandise PDPs floating the appropriate styles, choosing the best main images, and ensuring the right styles are showing in the right pages
Own publishing theme Manage site changes per One Note Campaign Requests, Promo Calendar, and Team Calls Linking products, imagery, collections, videos, etc
Execute all promotions hard marked and coded
Ensure grammar, fonts, and alignments on all images and copy are correct
Communicate with the marketing team; specifically the Graphic Designer on assets for the site
Be the last set of eyes before going live with any updates and troubleshooting if needed
Manage tools and third parties that pertain to overall UX Get Clicked SEO – check broken links weekly inserting the correct redirect
Okendo – Weekly checks on ‘groups’ so that all new colors and styles show ALL reviews on any PDP listing
Velox SEO – Be a point of contact for the agency and implement all approved asks
Shopify Plus – Maintain a relationship with the support team, reaching out whenever needed with or without the direction of the Director of Ecomm
Freelance work – Be a point of contact for Freelancers ensuring they have the information they need in a timely manner
Customer Service Team – Be a point of contact for the CS team in regard to any site callouts that need to be addressed

Email and Social

Create UTM links for all emails and social posts Ensure email templates match the messages needed in the CR in One Note
Create the appropriate link experience by including the right styles, the right main images, and floating featured styles
Communicate issues to the Director of Ecomm in a timely manner to minimize the impact on sales

Qualifications

2-3 years of experience in e-commerce a plus
2 years of experience with Shopify is a plus
Strong understanding of brand building and brand consistency
BS or BA degree, Marketing, E-commerce, Business-related field, or equivalent experience
Excellent Excel and Microsoft Office skills
Hands-on knowledge of Google Analytics, (certification a plus)
Aptitude with numbers and a clear understanding of retail math
Background in lingerie/intimates, denim, footwear or other sku/size-intensive business a plus
Clear and concise communication skills with proactive follow-up
Highly analytical, data-driven individual
Highly organized and detail-oriented
Excellent at working as part of a team and collaborating with internal and external partners
Basic understanding of warehouse operations
Flexibility & time management: ability to multi-task, prioritize workload, and meet deadlines
Process-oriented work ethic
Experience with Blue Cherry is a plus

Benefits: