Director, Sales

Job Description

• Collaborate with Marketing on project branding and strategies. Identify new and innovative sales strategies that complement marketing efforts to maximize sales volume and project revenue.
• Work with marketing prior to project launches to create a strategy and launch plan. Review marketing materials including floorplans, kits, brochures, eblasts and campaigns.
• Collaborate with other departments on unit mix, product design, spec recommendations, and amenities.
• Work with the Finance and Development teams to understand finance and revenue targets and provide up to date sales absorption numbers to align with company goals.
• Provide market intelligence and ongoing competitive market analysis.
• Work with Vice President of Sales to develop short-term and long-term sales strategies for
• projects to generate more revenue or increased absorptions as the sales campaign moves forward.
• Present sales strategies and project updates to senior leadership teams throughout the project life cycle.
• Participate in the Project Leadership team to solve complex project issues.
• Attend weekly and bi-weekly project meetings and work closely with various company departments to foster a collaborative environment.

• Position Wesgroup for future growth by creating a talent pipeline of A-list players.
• Manage staff planning for each project, while balancing the knowledge, skills, and abilities of each salesperson.
• Participate in the onboarding of new salespersons to ensure their successful integration into Wesgroup.
• Conduct performance reviews for Sr. Sales staff and provide feedback on areas of growth and improvement. Foster an environment for all Senior Sales Manager to thrive and to grow Jr. sales staff.
• Foster an environment for Senior Sales Managers to thrive and grow Jr. sales staff.
• Motivate and inspire employees to meet sales targets.

• Establish daily, weekly, monthly, and yearly targets to act as a guideline that enables measurement of individual and team performance.
• Lead first-class “customer service” experience for Homeowners, Realtors, and colleagues.
• Support the Property Management team with rental projects.
• Provide sales staff for leasing projects.
• Attend realtor galas and events to build and maintain Realtor relationships.
• Create good rapport with customers while building and maintaining their trust.
• Resolve any customer complaints and challenges.

• 12+ years of proven experience in a senior sales role, preferably in real estate.
• Bachelor’s degree in Business, Marketing, Real Estate, or a related field is an asset.
• Experience in strategic planning and execution.
• Experience in team management and development.
• Experience in collaborating with Marketing, Development, Property Management, Leasing, Construction, Interior Design, and other departments.
• Excellent proficiency with budgets, financials and proformas.
• Proficiency in sales and CRM software.
• Strong leadership and motivational skills.
• Excellent communication and interpersonal skills.
• Ability to work under pressure in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Independent thinker with a creative mindset.
• Confidence in decision making and not afraid to challenge the status quo.
• Proficiency in market analysis and competitive intelligence.
• Ability to develop and implement sales strategies.

• Annual Base Salary: The expected salary range for this role is $155,000 - $195,000 per annum. Actual offered salary will depend on individual experience, qualifications, geographic location, market conditions for the role, and internal equity.
• Assignment completion bonus.
• Annual Bonus Program: Wesgroup offers a competitive Annual Bonus Program that is intended to financially reward eligible employees for their contribution to the Company’s financial and overall success.

• A competitive compensation package with robust and extensive health benefits.
• A fun and inclusive culture supported by an employee-led Culture Committee with sponsorship from the CEO, providing you with opportunities to participate in group workouts, team sports, company-wide social events or celebrations, and other great initiatives that foster Wesgroup’s culture.
• The Wesgroup Store, stocked with amazing name-brand apparel and items to purchase using points earned for milestones, participation, and going above and beyond.
• A Lifestyle Spending Account which includes coverage for fitness, daycare, and eldercare costs. Wesgroup also covers the cost for all employees to attend two (2) fitness classes per week at partnering fitness facilities to promote wellbeing.
• Wesgroup supports a broad range of community initiatives through donations and employee volunteer activities, including five (5) paid days off to volunteer your time each year and give back to our communities.
• Stocked kitchens with healthy (and not-so-healthy!) snacks, fresh fruit and veggies, sparkling water, premium coffees and teas with a wide range of dairy alternatives to support your daily caffeine hit.
• A brand-new, beautifully designed office downtown with incredible views of the ocean and North Shore mountains, across from the Burrard sky train station.

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