Job Description
Company Overview
DocuSign helps organizations connect and automate how they agree. Our flagship product, eSignature, is the world’s #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives.
What you'll do
As Product Marketing Director - Trust you will be responsible for developing messaging, positioning enablement and GTM strategy for everything Trust and Security at DocuSign. This includes shaping our company narrative on the DocuSign Trust Center, driving the GTM for trust related products like DocuSign Notary and enhancing the Trust components of all DocuSign products. You will work cross-functionally with Product Management, Field Enablement, Sales, International Marketing, Customer Success, and Business Development.
This position is an individual contributor role reporting to the Director, Product Marketing - eSignature.
Responsibility
- Develop compelling and differentiated Trust positioning and messaging that resonates with the DocuSign target audience
- Collaborate with cross-functional teams to understand product features and benefits and translate technical details into customer-facing value propositions
- Author thought leadership, speak at events and educate our internal teams about topics like data privacy, compliance, residency and more
- Lead the development of go-to-market strategies for new product launches and updates
- Work closely with the sales and marketing teams to ensure alignment and effective execution of go-to-market plans
- Conduct thorough market research to identify industry trends, customer needs, and competitive landscape
- Analyze market data and customer feedback to refine and enhance product positioning and marketing strategies
- Provide sales teams with the tools, resources, and training needed to effectively communicate product value propositions and benefits
- Develop sales collateral, presentations, and other materials to support the sales process
- Collaborate with product management to influence product development based on market insights and customer feedback
- Act as a liaison between product management and other departments to ensure alignment on product strategy and goals
- Create and oversee the development of marketing content, including whitepapers, case studies, blog posts, and webinars
- Establish key performance indicators (KPIs) to measure the success of Trust marketing campaigns
- Analyze and report on marketing performance, making data-driven recommendations for continuous improvement
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
- BA/BS required and 12+ years relevant experience
- 7+ years product marketing or operations experience in the B2B SaaS space
- Proven ability to understand and simplify complex, technical topics for non-technical audience
Preferred
- Excellent verbal and written communication skills, and can effectively work with an international, cross-functional team to achieve success
- 3+ years of experience working in product marketing for software products with a strong trust component
- Proven track record of product marketing experience including project management, enabling sales, and developing strong customer insights across segments
- Highly collaborative, enthusiastic, open, proactive, and results driven
Wage Transparency
Based on applicable legislation, the below details pay ranges in the following locations:
California: $146,800 - $235,025 base salary
This role is also eligible for bonus, equity and benefits.
Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocuSign
Working here
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures. If you need such an accommodation, including an accommodation to properly use our online system, you may contact us at accommodations@docusign.com.
If you experience any technical difficulties or issues during the application process, or with our interview tools, please get in touch with us at taops@docusign.com for assistance.
Our global benefits
Paid time off
Take time to unwind with earned days off, plus paid company holidays based on your region.
Paid parental leave
Take up to six months off with your child after birth, adoption or foster care placement.
Full health benefits
Options for 100% employer-paid health plans from day one of employment.
Retirement plans
Select retirement and pension programs with potential for employer contributions.
Learning & development
Grow your career with coaching, online courses and education reimbursements.
Compassionate care leave
Paid time off following the loss of a loved one and other life-changing events.
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