New Business Director

ROLE OVERVIEW

Croud is a global, full-service digital marketing partner. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands

Our Sales and Marketing team has been the catalyst to growing our business significantly over the last few years, putting us in a strong position to capitalize on the reputation we have built. We’re a professional, process driven and creative team working to promote Croud, our products and our people to brands we’d love to partner with.

Our clients include Nespresso, Chime, The North Face, NewYork-Presbyterian, FIGS, Ford, Guinness and many more.

As we embark on this next phase of growth, we are looking for an individual with subject matter expertise, who has worked within media and advertising sales for several years, and understands what it takes to win and can bring new and fresh thinking to how we deliver for our clients.

The role will be the key connective tissue between sales, product and executive leadership teams, responsible for seeing pitches come to fruition from brief to strategy to story to presentation.

The successful candidate will help us improve our process, and in turn will increase our conversion win rate.

The right hire will share Croud’s values:

• Passion: loving what you do and being driven to excel with each new project/client
• Imagination: meeting challenges creatively and ready to try new ideas
• Integrity: accountable and always excellent to one another

RESPONSIBILITIES

As New Business Director, there is no such thing as a typical day (that’s the fun part) as you will constantly be challenged to build new relationships and partnerships, manage pitch processes, tell new stories, collaborate with internal stakeholders and bring new thinking.

• Fundamentals: Develop your understanding of Croud: what we do, how we do it, and what’s important to our clients. This will be essential in pitching us to the best of your ability

• Relationships: Build and maintain meaningful relationships with your prospects and our clients, based on trust, integrity and value

• Targets: Take ownership of your team's lead and sales targets, then exceed them. Your focus will be new revenue growth for the US agency, partnering with our US, Managing Director

• Communications: Create and continuously improve sales collateral, briefing process, opportunity analysis, and internal collaboration. Find a way to surface the best from each team and bringing that to each proposal and presentation

• Sales process: Understand who we need to speak to, in what companies, when we should speak to them with valuable communication

• Understanding the brief: Dissecting the brief, questioning everything and ultimately understanding what the prospect needs to grow their business

• Deck Creation: Translating the challenge into an engaging, actionable and authoritative story that is clear and easy to understand for brands

• Strategy: The connective tissue between sales and delivery teams, understanding the brief in relation to our product & capabilities to create the overarching pitch strategy, custom for each brand we encounter

• Continual improvement: Always look to see how we can improve everything we do: from proposals to our product. This will include holding pitch post mortems

  
  

• Direct line management of Senior Strategy Manager (Sales) and Business Development Manager
• Mentorship and Guidance to our Marketing Manager and Senior Strategy Manager

OBJECTIVES

• Oversees a robust process to handover new clients to internal teams including post-win pitch stories to translate what has been sold in




• Oversees Annual revenue Growth Target for new to Croud revenue

• Oversees Tracking, reporting and understanding of where opportunities sit in the pipeline (maintaining trackers and Hubspot)




• Is always networking and selling Croud - spotting opportunities for us to partner with brands, harnessing your old and new network for contact.

• Supports a high performing sales and marketing team across lead generation and sales strategy - setting objectives, KPIs and continuous feedback.

• Collaborates with internal stakeholders including - VP Media, VP Client, VP Strategy, VP Analytics and their directors

• Continuously learns and stays current with our industry, latest trends, product features and news in order to be effective in pitches and lead conversations

• Defines high level strategy for pitches in collaboration with senior internal stakeholders

• Leads deck creation alongside internal teams and designers to deliver the final product on time

• Assembles pitch teams, and owns building a cohesive story, bringing together market research and audience, account audits and internal products

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• Competitive salary and bonus
  
• Sales Commission
• 20 days vacation a year + 12 public holidays
• Full Paid Medical Insurance (including dental and vision)
• 401K Plan after 3 Months (Match up to 2% of your contributions at 100%)
• Gym Membership contributions
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Quarterly team offsites / Regular socials
• Free Citibike membership
• Recruitment referrals bonus
• Agile working policy (Hybrid 3x a week in office)

COMPENSATION

Salary Range for this position is $130,000 - $170,000 (Plus Commission) per year (DOE).

Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.