Sales Representative - Crane Division

Company Overview: Coastline Equipment Crane Division, a premier Construction Equipment Dealership with multiple locations across California, Nevada, and Idaho, specializes in providing top-tier crane and aerial platform solutions to support various industries. As a trusted provider, we represent leading brands such as Tadano Cranes, Tadano Mantis Cranes, Manitex Boom Trucks, ShuttleLift Industrial Cranes, Broderson Industrial Cranes, Elliott Equipment Truck Mounted Aerial Platforms & Boom Trucks, and SkyJack Telescoping Forklifts.

At Coastline Equipment, our mission is to deliver outstanding equipment and service solutions to our clients, empowering them to succeed in their projects with reliability and confidence. Headquartered in Long Beach, California, we are dedicated to maintaining our reputation for excellence through our skilled team, superior products, and commitment to customer satisfaction.

Position Overview: The Sales Representative in our Sacramento, CA location will drive new and used equipment sales within an assigned territory. By building strong client relationships, the Sales Representative will support both new and existing customers, offering tailored solutions that enhance productivity and meet project needs. This role also includes the sale of bare rental equipment, positioning Coastline Equipment as a valued partner for construction companies, contractors, and operators in the area.

Key Responsibilities:

• Sales Representation: Represent Coastline Equipment for the sale of machinery within a defined territory, focusing on cranes, boom trucks, industrial equipment, and aerial platforms.
• Product Knowledge: Maintain up-to-date knowledge of equipment features and benefits, staying informed about all products offered by the dealership to guide customer decision-making effectively.
• Market Insight: Monitor competitive activity within the territory and provide timely feedback to management regarding market trends and competitive offerings.
• Customer Relationship Management: Maintain comprehensive customer information and profiles, managing territory-based data to support sales goals and client relationship development.
• Territory Coverage and Outreach: Conduct regular job site and office visits, make cold calls, and proactively build relationships with customers to drive new business and cultivate loyalty.
• Vehicle and Equipment Maintenance: Maintain assigned company vehicle and any equipment, ensuring all tools and resources are in optimal condition for customer interactions and territory coverage.
• Closing Sales: Demonstrate strong negotiation and closing skills, focusing on selling value to meet customer needs and close sales effectively.
• Financial Solutions: Stay current with financing options, assisting customers with securing financing for new and used equipment purchases when needed.

Required Qualifications:

• Minimum of 2 years of equipment sales experience, preferably in the construction or industrial equipment sectors.
• Familiarity with construction equipment and best practices in operations.
• Proficiency with Microsoft Office Suite and general internet functions.
• Ability to work flexible hours to meet customer needs and territory demands.
• Excellent communication and customer relationship skills, with a strong attention to detail.
• Ability to interpret and analyze sales reports to support territory management.

Preferred Experience:

• Experience with crane equipment sales or knowledge of heavy machinery.
• Demonstrated ability to build and maintain client relationships effectively.
• Proven organizational and strategic planning skills to manage a sales territory.

Work Environment:

• This role is field-based, with significant time spent visiting job sites, offices, and client locations within the assigned territory.
• Regular travel required within the Sacramento, CA area, with occasional travel to neighboring regions for business development.

Reporting Structure:

• Reports to the Sales Manager.
• Works closely with dealership team members, including Parts Specialists, Service Technicians, and the administrative team, to ensure cohesive customer support and seamless operations.

Compensation & Benefits:

• Wage: Salary is dependent on experience (DOE).
• Benefits: Coastline Equipment offers comprehensive health, dental, and vision insurance, paid time off, paid holidays, and opportunities for professional development.

Equal Employment Opportunity (EEO): Coastline Equipment is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace and prohibit discrimination and harassment of any kind. All employment decisions are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with all applicable state and local laws governing non-discrimination in employment across our locations.