Job Description

Wiz-Tec is a Canadian software company specializing in electronic business solutions, Point-Of-Sale (POS), and integrated systems for small, medium, and enterprise needs. We are a prominent name in gas retail Point-of-Sale and the largest provider for first nations tax exemption solutions, with over 3500 installations across Canada and multiple government contracts. Wiz-Tec's strength relies on providing powerful and highly reliable solutions and maintaining long lasting relationships with our customers.

The marketing coordinator is responsible for supporting our sales team and implementing our advertising and communications strategies. They will work works cross-functionally with all departments to maintain and develop Wiz-Tec’s growth.

Responsibilities

Sales Enablement (50%)

Create relevant 1-pagers, case studies, sales enablement resources, e-books, blog content, webinars, and product videos)
Create materials to support the customer journey through the sales funnel and support a strong sales enablement strategy
Preparing presentations, proposals, RFP responses, and other projects as assigned
Plan and execute trade show appearances and activities
Maintaining the Wiz-Tec referral program

Digital Marketing (30%)

Implementing marketing initiatives to help drive awareness of the brand as well as maintaining our presence in the industry
Create, optimize, and monitor paid media content (Google Ads, Facebook Ads, and LinkedIn Ads)
Analyze and measure effectiveness of campaigns using data analytics tools such as Google Analytics and SEMRush
Use analytics to optimize website performance and search engine rankings

Research (20%)

Conduct market research into customer segments and demographics to tailor sales and marketing strategies and determine KPIs
Investigate trends to determine product development viability in new markets
Survey current customers to determine net promoter scores and customer satisfactions scores

Qualifications/Requirements

Bachelor’s degree in marketing, communications, business, or related field
Experience maintaining and optimizing Wordpress websites
SEO and website optimization skills
Strong writing and content creation skills with the ability to quickly write, edit, and publish accurate and relevant content
Ability to work collaboratively or independently
Point of sale and/or gas retail/car wash experience is an asset
Experience working with First Nations communities is an asset

This is a full-time permanent position based out of our Calgary office. Please submit a cover letter alongside your resume.

Job Type: Full-time

Salary: $46,000.00-$52,000.00 per year

Benefits: