Job Description

Position Summary: The Marketing Operations Analyst role will help measure marketing performance, build and run campaigns, and drive revenue for Bay Alarm. This role will run marketing programs in Hubspot or similar MAP and require a passion for analytics and reporting. The ideal candidate will help take Bay Alarm's marketing to the next level by being a great communicator, collaborator, project manager, and thrives in a fast-paced environment.

Responsibilities

Run and analyze lead reporting to help us understand how our marketing is performing
Maintain our executive-level marketing performance dashboard
In partnership with our performance marketing agency, create and maintain marketing campaign performance dashboards in Hubspot
Own and improve our lead capture process. Ensure lead forms and call tracking work properly and are collecting data needed to measure marketing performance.
Work with Marketing Campaigns Manager to build, execute and measure email campaigns.
Build, test and optimize landing pages to support online and offline campaigns.
Partner with agencies to ensure relevant ad campaigns are tracked and measured in Hubspot.
Use Bay Alarm's internal customer database, Hubspot, ZoomInfo and other tools to create segments for email, direct mail, ABM and other campaigns. Experience with comparing and consolidating many lists from different sources.
In partnership with Sales Operations, maintain our Hubspot contacts database for data cleanliness and accuracy.
Maintain/optimize our email send score and ensure Bay Alarm is compliant with GDPR, CAN SPAM and any other relevant regulations.
Maintain tech stack SLAs and monitor platform performance. Troubleshoot issues with agency and tech provider partners.
Ensure bayalarm.com is working properly and work with agencies to fix any issues
Build relationships with martech partner CSMs, monitor the martech budget and ensure our partners are paid timely.

Qualifications

Bachelor's degree, preferred
High School/GED equivalent required
A passion for digging into data to uncover and share insights
A track record of partnering with IT, agencies, sales and sales operations to complete marketing operations projects.
Solid project management skills.
Experience administering Hubspot or similar MAP from a marketing perspective
Strong excel skills.
Exposure to ZoomInfo or similar segmentation / prospecting tool.
Hubspot certified preferred
Experience with a BI tool (Looker, DataRails) preferred
Knowledge of how SQL works preferred
Valid driver's license and a clean driving record required.
Final applicant will need to have the ability to pass a pre-employment screening process

Physical Requirements and Working Conditions

Frequent standing, walking, talking, listening, working at a computer and travel.
Occasional sitting, climbing or balancing, stooping, crouching, kneeling and crawling.
Occasional lifting/moving up to 25 pounds.
Motor vehicle driving vision and computer usage vision required.
Close, distance, color, depth perception and focusing vision required.
Noise level is usually moderate.

Join the Bay Alarm Family!

Come start or advance your career at Bay Alarm, the nation's largest independently owned security company. We prioritize internal growth for our employees and offer outstanding promotional opportunities. As a family-owned company we value work life balance. 15% of our employees have been with Bay Alarm for 15+ years! Work locally and make a difference in your community at one of our 16 branch locations across California, Arizona, and Washington.

All positions support Bay Alarm in our commitment to being our best at every opportunity, providing the expertise, technology, personalized service and support to keep our customers and their valuables safe.

We offer comprehensive benefits; medical, dental, vision, life insurance, and 401(k) with company match.

Bay Alarm is an Equal Employment Opportunity (EEO) employer. We value diversity and inclusion and strive to make every employee's experience here enriching.

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