Marketing Consultant, Digital Health Marketing & Sales Enablement

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Hybrid

Job Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact, and drive real change with our Winning Team today.

Job summary:

The Group Benefits Marketing team delivers innovative digital marketing focusing on health and wellness benefits and experiences that help our customers live better, healthier lives, and build strong organizations. Reporting to the Director, Health Marketing & Strategic Partnerships the Marketing Consultant, Digital Health Marketing & Sales Enablement will develop marketing collateral and campaigns for our stakeholders, support marketing operational efficiencies, and execute on digital marketing strategies that effectively engage our members and sponsors.

Key responsibilities:

• assist in the implementation of marketing strategies and programs in collaboration with our internal business partners
• write, edit, and generate high-quality digital content for internal and external clients
• design, develop, and deliver digital marketing campaigns
• deliver against new and existing marketing campaigns, while ensuring alignment with specific business critical metrics
• collaborate with stakeholders to measure campaigns and report on program effectiveness
• ensure marketing materials support and align with business and the overall health marketing brand
• day-to-day management of the Seismic enablement tool, including overall governance, driving internal adoption, onboarding new users, crafting and updating customizable templates, conducting training sessions (when required), and monitoring and delivering reporting

Key attributes for success:

• execution-focused within a fast-paced environment
• strong project management skills with the ability to lead and implement initiatives
• possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
• familiar with the latest digital marketing trends and technologies, such as AI tools

• positive relationship management skills at all levels of the organization
• self-starter, motivated, and critical thinker

Qualifications:

• university or college study in marketing, communications, media, or related field of study
• 5 years of experience in marketing, with at least 2 years of experience in digital marketing
• excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that is impactful and compelling
• proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, and Teams)
• experience with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
• process-oriented and meticulous person who takes pride in delivering high-quality work
• solutions-focused person who can identify and implement improvements to existing processes
• French is an asset
• Expert practitioner of agile marketing

What can we offer you?

• competitive compensation
• Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• customizable benefits package including health, dental, vision, and 100% of mental health expenses
• financial support for ongoing training, learning, and education
• flexible work policies and strong work-life balance

#LI-hyb

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

The annual base salary for this role is listed below.

Toronto, Ontario

Salary range is expected to be between

$70,350.00 CAD - $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.