Job Description

About Us

SKY4 TV-WSKY is a fully independent local broadcast television station, proudly serving southeastern Virginia and northeast North Carolina. As part of the Lockwood Broadcast Group, our digital division, Lockwood Digital, is a full-service digital marketing company delivering impactful solutions for businesses in our region.

Our Mission

We are committed to providing affordable television and digital marketing solutions that empower local businesses to grow and succeed. With a focus on creativity, experience, and exceptional customer service, we offer over 180 digital products and broadcast television options to create customized campaigns that deliver measurable results for our clients.

Key Responsibilities:

Build, nurture, and manage direct relationships with business owners and agencies, driving revenue to meet or exceed monthly sales targets.
Research market trends and understand customer needs to formulate effective sales strategies.
Proactively engage in warm calling to generate new business opportunities.
Strengthen relationships with existing clients through ongoing support and engagement.
Present and demonstrate product features and benefits to prospective and current clients.
Negotiate contracts and finalize sales agreements.
Understand client business objectives and advertising strategies to provide tailored media solutions.
Collaborate with internal teams to ensure client satisfaction and successful campaign execution.
Stay informed on industry trends and monitor competitor activity.
Represent the company at community events.

Required Skills & Qualifications:

Strong analytical skills to evaluate market conditions and customer needs.
Excellent communication and interpersonal skills for client relationship management.
Proven sales experience with a track record of achieving or surpassing sales goals.
Ability to effectively present and demonstrate product offerings.
Strong negotiation skills and experience in closing sales deals.
Ability to work both independently and as part of a collaborative team.
Proficiency in CRM software and other sales tools.
A valid driver’s license with a good driving record.
Willingness to work in the Hampton Roads, Virginia & NE North Carolina markets.

Compensation & Benefits: We offer a competitive compensation package including base salary, commission, and bonuses. This position provides the opportunity to work in a fast-paced and dynamic environment, with strong potential for career growth.

Job Type: Full-time

Pay: $56,768.00 - $65,774.00 per year

Benefits: