Job Description

The Digital Marketing Account Executive will be responsible for leading day-to-day client relations, executing digital media strategies and tactics for multiple clients within the franchise development space. This role requires a deep understanding of digital marketing, omni-channel integration and the ability to manage campaigns across various platforms to drive measurable results.

Description

Company Overview: Award-winning Integrated Marketing Agency is seeking a full-time Digital Marketing Account Executive with more than three years of professional experience in digital marketing with a focus on paid media. We offer career growth, competitive pay, excellent benefits (including hybrid work schedule) and a fast-paced yet fun, team-oriented environment.

Our headquarters are located in Old East Dallas, but we serve our clients coast to coast. Champion operates on a Hybrid schedule - 3 days in-office and 2 days WFH.

Position Overview: The Digital Marketing Account Executive will be responsible for leading day-to-day client relations, executing digital media strategies and tactics for multiple clients within the franchise development space. This role requires a deep understanding of digital marketing, omni-channel integration and the ability to manage campaigns across various platforms to drive measurable results.

Key Responsibilities:

Develop and execute digital media campaigns for franchise development clients, focusing on platforms such as META, Google Ads, LinkedIn ads, and other paid media or organic social opportunities.
Collaborate with the Franchise Development Digital Team to optimize sales funnels, email marketing and campaign performance.
Create and launch email campaigns, develop automations and optimize CRMs
Monitor daily campaign performance, manage day-to-day activities and ensure that all campaigns are aligned with client goals.
Establish and meet deadlines by managing specifications for ad materials, working closely with the creative team to develop high-converting content based on past performance.
Measure, optimize, and report on the results of paid marketing efforts using dashboards and analytics templates, ensuring all key performance indicators are tracked and communicated effectively.
Manage task lists, meeting agendas, status updates and communication calendars across all digital clients, ensuring that projects are delivered on time and within scope.
Research and test growth strategies and advertising tactics to optimize spending and reduce cost-per-acquisition.

Lead client calls, enhance client relationships, update status reports, and provide recaps with deliverables to Account Leads following all calls.
Take initiative on tasks with minimal direction from management, identifying areas for performance or service improvement.
Respond to client requests and proactively anticipate client needs, ensuring that all communication is clear, timely and actionable.
Stay up-to-date with industry trends, best practices and emerging technologies to ensure that clients' franchise or digital media strategies remain innovative and effective.
Develop campaign and quarterly recaps that showcase the agency’s contributions to client’s marketing and business goals, providing insightful and actionable recommendations for future strategies.

Qualifications:

Mastery of ad creative, copywriting, automation development, and platform management.
Ability to lead 3-5 accounts with minimal supervision, demonstrating strong organizational and time management skills.
Strong communication skills, both written and verbal, with the ability to work collaboratively in a fast-paced, deadline-driven environment.
Strategic thinker with a problem-solving attitude and a willingness to embrace new challenges.

Preferred, Not Necessary: