Route Sales Representative (RSR)

Company Overview

Golden Waffles is the largest manufacturer and distributor of waffle irons, mix, and toppings to leading restaurants, hotels, colleges, and theme parks. The company provides a comprehensive turnkey waffle program to over 50,000 customer locations throughout North America and has been operating for over 85 years! Our well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network servicing customers across the U.S. and in ~60+ countries.

Job Summary

Route Sales Representatives at Golden Malted are the face of our brand, delivering delicious waffle products directly to our valued customers. They are responsible for building strong customer relationships, ensuring timely deliveries, and providing exceptional customer service to uphold our reputation for quality and reliability.

Essential Duties and Responsibilities

• Using a company vehicle, deliver products and provide service support to customers on assigned route.
• Achieve sales targets, generate leads for new business, and grow our client base.
• Understand pricing & products to educate customers on primary & promotional products.
• Treat customers with respect and courtesy to develop a longstanding relationship.
• Introduce new product lines or price changes to increase sales at each stop.
• Communicate territory trends to management to protect and expand our customer base.
• Accurately process customer transactions including payments, invoices, and inventory.
• Provide waffle iron maintenance at customer facilities in accordance with company policy.
• Adhere to company established routing schedules.
• Work with customers to resolve any complaints, escalating complex issues to management.
• Manage inventory including proper rotation of product as well as maintaining a clean and
• organized warehouse
• Comply with the Fleet Safety Program, traffic laws and all Department of Transportation and Federal Motor Carrier Safety Administration regulations without exception.
• Maintain company vehicle cleanliness and maintenance.

Position Requirements

Required Experience/Education

• High School Diploma or GED
• Valid Drivers' License
• DOT Certification Required (minimum 21-years of age, pass DOT physical)
• Acceptable driving, criminal and credit records

Required Skills

• Ability to operate a handheld device for processing orders
• Well‐spoken and persuasive at making a sales pitch
• Independent spirit and able to work without direct supervision
• Ability to meet deadlines and ensure timely deliveries
• Eye for detail and ensure the quality of products sold
• Ability to lift a minimum of 50 lbs.