Job Description
Business Unit Description:
At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters the company’s culture of ownership and accountability. We offer exciting job possibilities throughout our organization where you can enhance your career, sharpen your talents and make an impact. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
Responsibilities:
POSITION SUMMARY:
The Retail Sales Representative position will be reporting to the Regional Sales Manager in Southern Wisconsin and is an integral role within the Company leading our regional Wisconsin market business in small to mid-size regional and store accounts. This person will utilize customer information and Nielsen data to uncover insights and opportunities, building strategies and presentations to further grow our business across the customers.
- Responsible for both independent chain HQ calls and individual independent stores within assigned territory.
- Implementing customer level plans and sales strategies to build the Crystal Farms brands within assigned territory.
- Utilizing retail call system to manage, track and grow sales (Stay in Front).
- Selling in promotions and ad features.
- Building and maintaining positive trade relationships with assigned territory.
- Executing new product introductions, selling in new distribution, and closing distribution voids.
- Work with Merchandiser Manager and Store Merchandisers as needed with training assistance, order placement and backup store coverage.
- Attaining planned sales volume and distribution per sales goals.
- Timely and accurate communication of retail sales reporting to internal Crystal Farms Team.
- Utilize factored based selling solutions, strong relationship skills, while having a hunter mentality for growth.
- Bachelor’s degree or equivalent combination of education, training and/or experience.
- Minimum 2-3 year headquarter / retail sales experience.
- Experience with Wisconsin retailers preferred.
- Reside in Madison, WI area preferred..
- Proficient in trade funding management, promotional planning and execution.
- Ability to read and interpret documents consistent with the consumer products industry.
- Strong communication and negotiation skills, analytical, and relationship building skills.
- Ability to speak effectively in front of customers.
- Highly motivated, self-directed individual to work in fast-paced, fluid environment.
- Proficiency with Microsoft Office.
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