Vice President of Marketing

Vice President of Marketing

At NationsBenefits, we are committed to helping health plan members achieve a better quality of life through supplemental benefit solutions. We are also passionate about supporting the goals of our associates and helping them do their best work. Together, we can make a meaningful and measurable difference in the lives of millions. That is something we can all be proud of.

It all begins with how we care about the people we serve. Since 2015, our mission has guided our principles towards delivering solutions for a rapidly changing industry. Compassionate Care is at the center of all we do, and it unites us to foster an environment where everyone is empowered, inspired, and equipped for success.

We offer a fulfilling work environment that attracts top talent and encourages all associates to do their part in delivering premier service to internal and external customers alike. It's how we're transforming the healthcare industry for the better. We provide career advancement opportunities from within the organization with multiple locations in Florida, California, Pennsylvania, Tennessee, Texas, Utah, and India.

You might also like to know that NationsBenefits is also recognized as one of the fastest-growing companies in America. We're proud of how far we've come, and a career with us gives you growth opportunities, too.

Job Summary:

Imagine leading the marketing charge for a dynamic company in the healthcare supplemental benefits and fintech space. As our Vice President of Marketing, you'll be the mastermind behind our B2B go-to-market strategy. We're looking for a hands-on leader, someone who thrives on execution and can translate our vision into impactful marketing initiatives that drive growth.

This is a hands-on leadership role where polish and executive presence are vital. This position will work from our corporate headquarters in Plantation, FL or can be remote with frequent travel.

Key Responsibilities:

• Develop and execute comprehensive marketing plans that propel us towards achieving ambitious company goals.

• Oversee all aspects of corporate marketing, becoming a digital/online brand management guru, an SEO strategist, a partnership marketing pro, and a client marketing champion – all rolled into one.

• Craft and implement a stellar new client onboarding kit, including FAQs, to ensure a smooth client journey.

• Partner with the Sales team to create sales enablement materials that convert.

• Product Management and partnership go-to-market support

• Become a master of audience segmentation, tailoring your marketing message and approach to resonate with investors, retailers, health plan clients, and partners.

• Manage and optimize marketing budgets, ensuring every dollar spent delivers a powerful return on investment.

• Lead a high-performing marketing team, fostering a collaborative environment where everyone thrives.

Qualifications:

• Boasts at least 10+ years of B2B marketing leadership experience, ideally within the healthcare software, supplemental benefits, or fintech industries.

• Has a proven track record of creating and executing marketing campaigns that generate leads and elevate brand awareness.

• Lives and breathes digital marketing – SEO, content marketing, social media marketing, email marketing – you name it, you know it.

• Understands B2B marketing best practices inside and out, with the ability to tailor messaging for diverse audiences.

• Communicates with confidence, fosters strong relationships with internal and external stakeholders, and thrives in a collaborative environment.

• Is a natural leader who motivates and inspires their team to achieve peak performance.

• Holds a Bachelor's degree in Marketing, Business Administration, or a related field.

• Possesses high emotional intelligence and leads by example.

We offer a competitive salary, comprehensive benefits package, and a dynamic work environment. If you have the qualifications and a passion for creating solutions, driving innovation and focusing on customer delight and success as your end goal, we invite you to apply for this exciting opportunity today at NationsBenefits.com

NationsBenefits is an Equal Opportunity Employer