Job Description
JOB TITLE: Account Executive
REPORTS TO: Director of Marketing
DEPARTMENT: Marketing
PAY RATE: $58,626 plus Incentive/Bonus Plan
JOB SUMMARY: This position is responsible for maintaining and developing accounts in assigned territory to meet revenue and attendance goals. Must be able to create, nurture and successfully close a pipeline of leads and opportunities while continuously prospecting for new accounts. This position will provide direct sales support for several hundred customers via telephone and e-mail. Will proactively call potential and previous accounts to discuss park programs and product offerings. Prospecting would be the main focus of this position.
A preferred candidate for this position would be:
REPORTS TO: Director of Marketing
DEPARTMENT: Marketing
PAY RATE: $58,626 plus Incentive/Bonus Plan
JOB SUMMARY: This position is responsible for maintaining and developing accounts in assigned territory to meet revenue and attendance goals. Must be able to create, nurture and successfully close a pipeline of leads and opportunities while continuously prospecting for new accounts. This position will provide direct sales support for several hundred customers via telephone and e-mail. Will proactively call potential and previous accounts to discuss park programs and product offerings. Prospecting would be the main focus of this position.
A preferred candidate for this position would be:
- Good communicator/presenter
- Fun loving enthusiast
- Pays attention to detail
- Motivated
JOB REQUIREMENTS:
- Sales aptitude, interest, and desire
- Good project management skills
- Independent worker
- Good written & verbal communication skills
SPECIFIC DUTIES AND RESPONSIBILITIES:
- Key Account Management: Maximizes current key accounts by identifying and capturing those that offer revenue growth.
- New Account Development: Captures accounts through prospecting, cold calling, networking and research to target and solicit those most probable to generate new business.
Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
- Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system to service client and employer in the most expedient, organized and knowledgeable manner.
- Maintain a current working knowledge of the competition and maintain an awareness and application of current state of the art sales techniques and practices.
- Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
- Ability to provide sales attendance and revenue forecasts as well as analysis of their territory by category.
- Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
- Services clients by delivering tickets, being available and knowledgeable to answer questions, assisting in advertising their programs, and being on-site the day of events.
- Provide progress reports on a weekly basis regarding accounts. Coordinates with other Account Executives and park departments to properly service accounts sold.
- Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
QUALIFICATIONS:
- Bachelor’s degree in business or marketing and/or equivalent direct sales experience.
- Prefer a minimum of two years direct sales experience. Experience preferred within the theme park, entertainment or hospitality industry.
- Solid sales and business analysis skills.
- Strong written and oral communication skills for both internal and external audiences.
- Expert computer skills and knowledge of business-related software such as Microsoft Word, Excel and Power Point. CRM experience is a bonus.
- Demonstrated ability in business and personal organization and discipline skills.
- Ability to manage multiple projects and accounts in multiple locations and do so within established expense parameters and meet all project deadlines.
- Strong commitment to maintaining the integrity and confidentiality of park, division, and department information as requested by the company.
- Capable of working with a team in a casual atmosphere.
- Must possess valid driver’s license and clean driving record.
- Available to work a flexible schedule including evenings, weekends based on bookings, holidays, and 40+ hours.
- Must be at least 18 years of age.
- Must be able to pass a criminal, drug, alcohol, and social security background check.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Requires manual and bi-manual dexterity, fine and gross motor skills, eye/hand coordination, near vision, hearing and speech.
- Requires occasional standing, kneeling and bending.
- Requires occasional walking, reaching above shoulder, pushing and pulling.
- Requires occasional lifts and carries up to 30 pounds.
- Requires occasional carries up to 100 pounds with the assistance of a two-wheel hand truck.
- Requires frequent standing and walking outdoors during summer season.
- Continuously works indoors with moderate business noise including such machines as phones, keyboards, printers and copiers.
BENEFITS:
- Medical, Dental, and Vision insurance
- 401k matching after 1 year
- Life, AD&D, Short and Long-Term Disability Insurance
- Paid Time Off
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