Job Description

Position Profile: Vice President - Sales

Hickory Holdings LLC/Sheds Direct

Company Overview:

Hickory Holdings LLC is a middle-market, private-equity owned company based in Charlotte, NC. The company specializes in manufacturing and retailing outdoor storage buildings, operating under the brand Sheds Direct (SDI).

SDI operates a network of builders, retailers and delivery logistics partners in the Mid-West, Northeast and Southeast with plans to grow and expand in new markets, regions and product categories, both organically and through targeted acquisitions.

Position Summary:

The Vice President of Sales (VP of Sales) will be a key member of the senior executive team, reporting directly to the CEO. This role is responsible for leading and managing the entire sales organization of Hickory Holdings LLC / Sheds Direct. The VP of Sales will drive the company's sales strategy, ensure the achievement of sales goals, and contribute to the overall growth objectives of the company.

Key Responsibilities:

Sales Strategy and Planning:

Develop and implement a comprehensive sales strategy aligned with the company's goals and market opportunities.
Lead sales forecasting, budgeting, and long-term sales planning.
Provide market analysis and insights to support strategic decision-making by the executive team.

Sales Operations and Management:

Oversee daily operations of the sales department, ensuring efficient and effective processes.
Develop and lead new business activities focusing on new dealer acquisitions and new corporate dealer locations
Manage and optimize the sales pipeline, from lead generation to closing deals.
Monitor sales metrics and adjust strategies as needed to achieve targets.
Work closely with operations, logistics and after-sales service to optimize customer experience

Market Expansion and Business Development:

Identify and pursue new market opportunities and strategic partnerships.
Develop and execute plans to expand into new regions and product categories.
Drive the growth of the dealer network and retail partnerships.

Customer Relationship Management:

Build and maintain strong relationships with key customers and stakeholders.
Ensure high levels of customer satisfaction and address any issues promptly.
Develop strategies to enhance customer loyalty and retention.

Team Leadership and Development:

Lead and develop the sales team, fostering a culture of high performance and accountability.
Provide mentorship and professional development opportunities for sales staff.
Collaborate with other departments to support overall business objectives.

Qualifications:

Education:

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.

Experience:

Minimum of 10 years of sales experience, with at least 5 years in a senior leadership role.
Proven track record of success in sales within manufacturing and retail industries.
Experience managing within a lead generation sales model. Commissioned sales rep and dealer reseller network experience a plus.
Familiarity with private equity environments and managing stakeholder relationships.

Skills:

Strong analytical and strategic planning skills.
Excellent communication and interpersonal skills.
Proficiency in Microsoft teams, Excel, CRM software and sales analytics tools.
Ability to work collaboratively in a fast-paced, dynamic environment.

Personal Attributes:

Roll-up-your-sleeves mentality, willingness to “work in the trenches”
Strategic thinker with a proactive approach to sales management.
High integrity and ethical standards.
Entrepreneurial with a demonstrated bias for action.
Strong leadership and team-building capabilities.
Results-oriented with a focus on driving high-performance from sales organization

Compensation: