Job Description

Could you be a good fit? We are looking for the best, highly skilled Chief Marketing Officer (CMO) to join the team of our exceptional client located in New York City for a full time opportunity. This client is a global leader in their field.

Job Summary:
As the Chief Marketing Officer (CMO), you will be instrumental in executing our marketing strategy to fuel substantial customer acquisition and propel growth. You’ll lead the charge in marketing initiatives, including brand development and communications, community engagement, public relations, and product marketing. In light of our growth trajectory and ambitious goals, this position requires proactive leadership as you construct the essential infrastructure, tools, and team needed to actualize our strategic objectives. Your objective is to forge a top-tier Marketing organization, attracting and nurturing top talent within the industry.

Your effectiveness in this position relies heavily on your capacity to foster close collaboration with Product, Sales, Operations, and Engineering teams. Your responsibilities extend to amplifying our cryptocurrency presence in the U.S. market, catalyzing demand generation, overseeing lead funnel performance, and furnishing strategic insights and analyses to the CEO and executive team. As a leader propelled by results and guided by data, your primary commitment lies in realizing our objectives and aspirations.

What will your day look like? As a Chief Marketing Officer, you will be:

Developing and implementing a comprehensive marketing strategy aimed at bolstering member acquisition and growth across various brand and content channels.
Orchestrating the seamless integration of cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem.
Defining and tracking key content and marketing KPIs that align with core business objectives.
Providing regular reporting on vital campaign metrics and facilitating the exchange of information across our company and its business units as necessary.
Assisting in the development of customer profiles and propensity models to bolster both acquisition and retention efforts.
Collaborating closely with performance marketing and business-to-business marketing units to optimize marketing efforts.
Assessing resource allocation in conjunction with key stakeholders and overseeing internal marketing agency teams (creative and content) to ensure optimal performance.
Effectively managing marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers.
Actively participating in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives.

You will be a good fit as a Chief Marketing Officer if you have:

Minimum of 5+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms.
3 particularly within the dynamic realms of growth-stage fintech or technology firms.+ years of experience specifically within the crypto industry.
A Bachelor’s Degree is required. MBA preferred or equivalent work experience, with a blend of experience in both early-stage startups and established companies.
3+ years of social media management experience showcasing success in strategic content planning, audience engagement, and leveraging various platforms to amplify community-building efforts.
An assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of our offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution.
A compelling storyteller with a talent for effectively communicating across diverse audiences nationwide. Skillful in articulating the value proposition of our company across a myriad of platforms.
Ability to clearly articulate and execute marketing strategy, including vision and strategy at the board level, with the added capability to simplify complex technical concepts for non-technical audiences through effective communication.
An entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly.
Proven ability to communicate directly and act as an active listener, coupled with the capacity to prioritize and handle several projects simultaneously in a fast-paced environment, while also building strong relationships and collaborating across multiple internal cross-functional teams.
Adept at striking a balance between qualitative and quantitative data in daily operations. Proficient in leveraging data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting.
Demonstrates unwavering drive to achieve tangible results and generate overall value for our company

About Market Street Talent

Our Vision: To promote and foster the growth of information technology (IT) in our world…one candidate, one client, one community at a time.
Our Goal: To coach clients and candidates through the entire placement process and cultivate long term healthy business relationships.
Our Culture: At MST, we believe in pursuing excellence in everything we do, treating everyone with the utmost respect, and showing empathy for our community.
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Job Type: Full-time

Pay: $130,000.00 - $140,000.00 per year

Benefits: