Job Description

Wellington Brewery is one of Canada's original craft breweries. Based in Guelph, Ontario, we craft our award-winning beers with a focus on quality, sustainability, and creativity. As an independent and locally owned brewery, we take pride in being an engaged member of the community, taking part in countless events and supporting charitable causes that make a difference. We believe that beer is best when it’s fresh and made in our community.

We have a fun and inclusive work environment that encourages staff to learn about craft beer through staff samplings and beer events. We also offer some pretty great job perks including after work pints, regularly hosted company gatherings, beer allotment (taxable) and fun collaborations.

We’re seeking a motivated and energetic Summer Sales Representative with a passion for craft beerto join our team. Their primary objective is to grow sales in their territory through direct sales initiatives with our retail customers, manage vital relationships, and represent Wellington’s brands in the field. In addition, you'll also support the planning and executing of brand awareness activations such as festivals, field events, and tastings in the territory.

Key Responsibilities

Achieve territory sales volume, revenue, and growth targets
Establish business relationships within LCBO, Beer Store, Grocery, Agency Stores; provide recommendations regarding Wellington products, promotions, sales opportunities, and account maintenance
Work with the Retail Sales Manager to set targets, discuss product performance, and adjust targets
Review sales data and apply knowledge of the territory to identify opportunities and execute sales plans
Assist with the execution of various Marketing programs and provide feedback with regard to the design, implementation, and effectiveness of programs
Maintain merchandising standards and work to influence space allotments and product visibility
Planning and execution of brand awareness activations such as festivals, field events, and tastings in the territory.
Maintain up-to-date customer information and sales data in customer relationship management software (CRM)
Participate in team meetings and provide the Sales management team with detailed local market intelligence as required
Remain apprised of industry trends and changes to the competitive environment
Proudly represent the Wellington Brewery brand and ensure our vision and values are maintained in the marketplace
Implement and fully utilize marketing initiatives to increase consumer loyalty and beer sales for territory

Qualifications:

Must have a passion for craft beer and the craft beer industry
Beverage alcohol industry experience would be considered a strong asset
Previous sales experience in a consumer-packaged goods environment is a strong asset
Desire to learn, grow, and take on increased responsibility
Motivated self-starter that prioritizes being a team player, setting priorities and achieving results
Strong written and verbal communication and organizational skills
Driver's License with clean abstract and access to a reliable vehicle
Willingness to frequently travel within the territory and work evenings and weekends when required
Ability to repeatedly lift 25 lb cases and various sized boxes periodically
Ability to sit for long periods of time, walk, reach, balance, bend, stoop, kneel, or crouch.
Basic computer skills with ability to use Microsoft Office and CRM software
Must have Smart Serve certification or will obtain prior to commencement of employment

We appreciate all applications, however only those selected for an interview will be contacted. Please submit a resume and cover letter to on or before Monday, April 8, 2024 All emails shall have the subject line as follows: Sales Representative - Southwestern Ontario.

At Wellington Brewery we are invested in creating a work atmosphere where diversity and inclusion are prioritized. We strive to make our staff feel understood, respected and supported. At Wellington Brewery we seek diversity and are an equal opportunity employer. We promise to consider all qualified applicants for employment without regard to race, colour, religion, sexual orientation, gender, national origin, age, disability, or any other legally protected rights.

Job Types: Full-time, Fixed term contract
Contract length: 6 months

Salary: $50,000.00-$55,000.00 per year

Benefits: