Job Description

Nor Cal Territory Sales Representative – San Jose/Peninsula/San Francisco

Job Description:

Peerless Coffee & Tea is celebrating our 100 anniversary this year and still growing! We are a third-generation family-owned company in the Jack London Square area of Oakland. We are looking for talented and energetic sales professionals to join our dynamic team.

You’re perfect for our team if you have a proven track record of hunting and selling into foodservice. You’d be covering the San Jose/South Bay, Peninsula and up into San Francisco. The role will be titled Territory Sales Manager and be responsible for managing an existing customer portfolio as well as hunting new business opportunities within craft coffee and hospitality businesses. This includes boutique hotels, restaurants, cafés, campuses, and anywhere you find amazing specialty coffee.

You’ve got the flexibility of being based from your own home office but we need you to be located within the geographic area listed above for easy and responsive territory coverage. You’ll be reporting directly to the NorCal Director of Sales and you’d be part of a fun, dynamic team of experts and trainers in the Northern California region.

Duties and Responsibilities:

Hunting and prospecting to seek out new relationships within the specialty coffee community and beyond.

Organized and able to effectively manage a potential customer funnel of targets to ensure consistent onboarding of new business each month.

Consistently meet or exceed new customer poundage and Allied product sales goals by seeking out new relationships with qualified potential customers.

Coordinate and execute training and marketing project support for Peerless accounts. Work with larger new chains and franchise accounts to develop value-added programs that are turn-key, including “train-the-trainer” coffee programs, menu development concepts, whole bean sales strategies, marketing tactics, etc. which will eventually be handed over to the Account Executive team for ongoing customer maintenance.

Keep current with and educate potential customers on latest specialty and third-wave coffee trends that are relevant to each channel of business.

Have a deep knowledge of specialty coffee, mastering customer trainings for traditional brew methods, espresso techniques (including latte art), and alternative hand-pouring techniques.

Have a proactive mentality for setting sales goals and closing accounts. Be a self-starter and self-manager with respect to creating and maintaining a weekly call tracker, customer funnel, and schedule.

Be a Peerless brand ambassador! Project a positive image and act in the best interest of Peerless Coffee & Tea by applying best practices and stated company values and priorities to all communications, decisions and actions.

Report (on a weekly basis) daily activities consisting of timely, detailed and accurate records of lead visits, calls, activities and outcomes.

Participate in tradeshows, customer events, and sales presentations when asked, operating as an ambassador to Peerless when required.

Skills & Qualifications:

Must have at least 5 years’ experience working in a specialty foodservice environment.

Consultative sales and key account sales onboarding experience is highly desirable

Must have an understanding of basic business principals and restaurant/café operations in order to add consultative value to potential customers.

Must have recent, proven experience in and the ability to identify, develop and successfully close sales through existing relationships, warm leads, and cold calls.

May travel between 30-100 miles/day within the region. Quarterly trips to HQ office in Oakland will be required for meetings.

Must be able to lift up to 35 lbs.

Excellent verbal and written communication and presentation skills are required.

Must possess a computer and printer, and be proficient in Word, Excel and Outlook. Strong social media skills a must.

Professional enough to deal with CEO and top-level management presentations, yet approachable enough to interact comfortably with baristas and wait staff.

Strong, collaborative, relationship-building, analytical and proactive problem-solving skills.

BA/BS or equivalent experience strongly preferred.

Employment is dependent on passing a drug test and background check. Employees must be eligible to work in the US. Peerless does not sponsor work visas. Peerless is an equal opportunity employer.

Job Type: Full-time

Benefits: