Job Description
GoodRx is America’s healthcare marketplace. Each month, millions of people visit
goodrx.com
to find reliable health information and discounts for their healthcare — and we’ve helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
GoodRx is looking for a highly motivated Inventory & Yield Senior Manager to join a growing, fast-moving team focused on delivering advertising products to pharmaceutical manufacturer partners on GoodRx.com. With more than a dozen native and non-native advertising products spread across thousands of pages and serving hundreds of clients, this role will require someone who is a strategic thinker, highly analytical, and extremely organized. This role will report to the VP of Revenue and Sales Operations.
Responsibilities
- Lead the efforts on inventory forecasting, developing time series forecasting models to provide visibility of inventory, highlighting opportunities and risks. This key strategic initiative will drive marginal revenue growth through increased yield from our digital advertising products. This role will require the development and implementation of yield optimization strategies that will maximize revenue across three digital platforms.
- Use data to identify opportunities for improving ad performance and yield, and then implementing the change as quickly as possible and then optimize and iterate.
- Manage campaign revenue-at-risk and provide optimization recommendations to key stakeholders.
- Oversee and optimize inventory to meet demand as well as help us maximize our sell-through rate.
- Have key input on the rate cards and pricing, discounting and buying models.
- Use analytics tools like Looker and GAM to extract actionable insights and drive data-driven decision-making. Prior knowledge of SQL, Looker or other similar BI tools is a plus, as it will make you self-sufficient in terms of digging into the data.
- Generate regular reports on yield performance, inventory and other operational metrics.
- Partner closely with Sales, Revenue Ops, Product to help identify new opportunities to increase revenue and monetization.
- Regularly review the performance of the implemented strategies, adjusting and optimizing as necessary to ensure progress towards set goals.
- Optimize and maintain documentation of yield and inventory management processes, ensuring transparency and knowledge sharing.
Skills & Qualifications
- 6+ years previous digital media experience, and 4+ years' experience in yield management and operational leadership in media or advertising related industries. Experience in Healthcare and or publisher environments is a plus.
- 3+ years' experience in quantitative or data analysis/data science.
- Candidates must be strong in strategic thinking, problem-solving, and communication across various internal stakeholders at different levels. The candidate must also possess financial acumen and an understanding of how to help grow the business. Fluent in the language of digital media: CPM, CTR, CPM, VCPM, Fill Rate, Unique Users, Page Views, Impressions, Visits
- Analytical experience evaluating the effective value of digital placements and experience making recommendations to increase their value.
- Inventory management experience, specifically helping a company model and plan for growth in support of sales and financial targets.
- Strong knowledge and experience with digital marketing tools, best practices and market trends.
- Familiarity with marketing principles, advertising metrics, camping forecasting and the concepts and technology associated with digital advertising.
- Proven track record of meeting deadlines and executing deliverables in a fast-paced environment while maintaining a positive outlook.
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$136,000.00 - $216,000.00
New York Office:
$124,000.00 - $198,000.00
Santa Monica Office:
$113,000.00 - $180,000.00
Other Office Locations:
$102,000.00 - $162,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit
goodrx.com
each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com
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