Sales engagement platforms are becoming the next hottest thing when it comes to converting prospects into paying customers. Statistically, at least 90% of the people who come across your product or service won’t be ready to make a purchase right that second. Sales engagement platforms represent one of the most effective ways of making sure that your brand stays on your potential clients’ mind till they’re ready to take that final step. So when they finally choose to make that purchase, they do it with YOU.
You might be asking yourself what exactly are sales engagement platforms? What should I expect when using one? Which sales engagement platform would be most ideal for my business? Stick with us and you’ll find out!
What are Sales Engagement Platforms?
Essentially, sales engagement platforms are programs that help you combine various functions such as sales enablement technology, some basic elements of sales acceleration and email tracking to help you increase your reach and make more sales. Sales engagement tools make it possible for you to reach your numerous business prospects in a manner that is timely, efficient and productive.
Sales engagement platforms are becoming more and more relevant to businesses today as they have proven capable of significantly improving the level of communication between businesses (particularly sales representatives) and prospects. Basically, with these platforms you’re given a tool you can use to radically boost the velocity of your sales, improve the quality of your customer interactions and most importantly, help you turn a huge profit with minimal effort.
What Should I Expect When Using a Sales Engagement Platform?
There are various sales engagement platforms. Regardless of what platform you choose to use, there are certain functionalities peculiar to all of them. A few of them are:
Offering email tracking
Every platform offers you the option to track and evaluate email metrics data such as how many emails sent were actually opened, read and lets you know what other actions were carried out on the email.
High level of compatibility and integration with email platforms
They also offer smooth integration between the platform and your business email accounts.
Easily customizable email and content templates
There’s the option of customizing your email templates as well as your content within the sales engagement platform itself.
Efficient customer relationship management (CRM) capabilities
Sales engagement platforms also offer access to CRM information within its interface as well as automatically logging customer interaction data through CRM programs.
Email engagement monitoring
You also get in-depth information on the engagement of your sales content. You can easily access information such as how long a lead spends viewing each slide in a presentation or how much time they spend viewing certain attachments
Top 4 Best Sales Engagement Platforms
There is a literal multitude of platforms that offer sales engagement services to vary degrees. Needless to say, more join them each day. We’ve carried out survey on the various tools out there and come up with a list of some of the very best sales engagement platforms in 2020. These platforms combine the basics of what every sales engagement tools possess with various custom services that’ll give your business the leverage it needs to excel.
At the top of our list is Mailshake. As one of the most efficient tools for sending cold email correspondence, Mailshake holds this position by being able to effectively bring a sales representative closer to his/her prospects with an economy of fuss. Mailshake has managed to successfully establish itself as a force to reckon with where sales engagement platforms are concerned. This is because their services provide swift and reliable data which help you make sound and educated decisions.
In addition to offering standard services like using data obtained from previous prospective clients to build accurate and reliable prospect profiles, it offers exclusive services like A/B testing messaging functionality. What’s more, these services are offered on an interface that is effective yet highly user-friendly.
SalesLoft has been functioning effectively as a sales engagement platform for nearly a decade now. You can’t last that long in a business if you aren’t doing something right. SalesLoft offers sales representatives a very powerful tool for integrating with the customer life cycle and generating profit.
Using SalesLoft sales engagement platform, you’re given unlimited access to various high-end business tools to help your business grow. This platforms commitment to customer relationship management is especially commendable as it helps you put your business in sync with your prospects more easily.
Outplay is relatively new on the sales engagement platform scene. However, it has managed to successfully carve out a niche for itself with the exceptional cocktail of services it affords its users. With Outplay, a sales representative is afforded seamless integration and compatibility for their emails, SMS texts and even calls.
Some unique features that put Outplay a class above the rest include services like analyzing the level of customer interaction and conversation intelligence technology. This helps you better understand and predict the behavioral patterns of your prospects and increase your chances of making sales.
Last, but by no means least on this list is Outreach. Possessing top-notch performance and insights, Outreach is very good at helping businesses generate greater velocity to make more sales. As far as sales engagement platforms go, Outreach remains one of the very best at providing sales representatives as well as business owners with actionable data on prospect behavior. This in turn helps the business get better at converting prospects into lifelong members.
With Outreach, you’re looking at a tool that will help you increase productivity by pointing you in the right direction to invest your resources.
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