Media Planner

Staples, Inc.
Framingham, MA 01701
10 days ago

Job Description

Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

What you’ll be doing:

  • Manage and own key team documents to facilitate team organization ie. media program budget trackers, flowcharts, creative specs, reporting calendar, spend/revenue tracker, promotional calendar, etc. and take every opportunity to refine, optimize processes to work smarter and more efficiently.
  • Opportunity to shadow/participate in ‘new business’ pitches to expand vendors (‘clients’) for the vendor media program.
  • Provide clear and complete direction to cross-functional members and teams to design and kick-off the planning process.
  • Work with Advertising Operations team to ensure media activation across multiple channels (offsite & onsite).
  • Support development of media campaigns alongside Media Manager (briefs, strategy development, vendor selection, budget management, etc.) to incorporate direction from all key stakeholders & deliver success on campaign KPIs.
  • Contribute and support agency partners to develop campaign reports/findings; ability to interpret and analyze data to optimize campaigns and develop an understanding of what the data means for the Staples business/vendor, in conjunction with data analyst & media manager support.
  • Promote cross functional collaboration within Staples internal teams i.e., merchandising, marketing, media, inventory, promotional, etc. as well as a cross functional spirit between agencies.
  • Manage all campaign details for assigned vendor campaigns, will include being day to day contact for Staples vendor partners and multiple media agencies.

What you bring to the table:

  • Knowledge and experience supporting digital media strategies including the planning, execution, and measurement.
  • Ability to communicate the business value of digital media and how it contributes to the ability to drive Supplier sales.
  • Strong process and organizational skills, work well in a face-paced team setting, and familiar with multiple digital media channels.
  • Must be relationship driven - building credible and trusting relationships in a dynamic environment with a broad range of colleagues, executive stakeholders & business partners (internal + external).
  • Strong project management skills with the ability to manage multiple projects in parallel with unique deliverables and timelines.
  • Comfortable with leading calls i.e., agency statuses, reporting/data read-outs, etc.

What’s needed- Basic Qualifications:

  • Bachelors degree or equivalent work experience.

What’s needed- Preferred Qualifications:

  • 2+ years of advertising/media or account management experience serving clients, agency experience preferred.
  • e-commerce, experience in a retail media network or with retail brands is a plus.
  • Digital media analytics

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

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