Job Description

The Group Sales Manager at Busch Gardens Williamsburg and Water Country USA will be a part of the group sales and marketing team. Concentrating on various markets with accounts that bring groups to the park, this position is responsible for generating and growing group admission ticket revenue to the parks, and additional food and ancillary sales through group events. In this position you will be responsible for developing marketing opportunities to help generate sales in your market; cultivate relationships with your clients; conduct outside sales calls, training presentations and participate in trade shows.

Duties and Responsibilities

Your main responsibilities in this role include the following:

Responsible for driving attendance and revenue for tickets and private events to meet aggressive revenue goals.
Prospect and contract new accounts
Analyze, making strategic recommendations, and implementing business development plans
Manage client relationships and develop incoming leads with market assigned.
Participate in trade shows, annual meetings of major meeting professional organizations, sales blitzes, and arrange sales calls to clients in assigned markets.
Showcase the park’s unique location to potential clients through site inspections to secure the business
Create proposals that match park offerings to fit client needs
Negotiate and draft contract/agreements with clients
Develop new and innovative marketing opportunities to increase parks exposure to account customers
Collaborate with event service team and other park departments to meet client needs.
Partner with revenue management team on pricing to meet park revenue goals and clients’ budgets
Work with internal creative team on collateral design needed for market
Promote Park offerings including new attractions, seasonal consumer events and offerings.
Work outside of traditional office hours and in the park as needed
May perform other responsibilities as assigned. Responsibilities and duties may change due to operational needs.

Qualifications for Position:

At least 3 years’ experience in sales or event. Experience in hospitality or theme parks is a plus.
Previous sales training with inside and outside sale experience
Self-motivated to achieve aggressive sales goals
Experience managing and closing the sales cycle
Represent Busch Gardens and Water Country USA with professionalism
Excellent interpersonal communication skills
Ability to manage multiple projects simultaneously and in a fast-paced environment
Ability to think strategically and at a full business scope
Be an integral part of the sales team
Ability to work with various department and within varying organizational structures to achieve common goals
Ability to manage budget
Work weekends, holidays, early mornings, and late evenings as needed.
Able to frequently lift/move 25 pounds and stand for prolonged periods of time
Regularly use hands and fingers, reach with hands and arms, handle, feel, stoop, crawl or kneel

Job Requirements: