Title: Social Media Strategist

Reports To: Senior Manager, Digital Media

Department: EMS Marketing

Location: Remote

Position Summary:

EducationDynamics is a marketing and enrollment management services and technology company dedicated to connecting students with the right school for them. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.

As a Social Media Strategist, you will be responsible for creating content and managing social media strategies on behalf of our partner schools to drive engagement with prospective students. The Social Media Strategist work as part of a cohesive Marketing team to increase traffic, engagement, and brand awareness for client partners. Candidates must show a detail-driven digital marketing background.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Essential Job Responsibilities:

• Develop, execute, and manage social media marketing strategies to drive traffic and engagement for both Organic and Awareness campaigns.
• Plan, create, publish, and manage content across Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, LinkedIn, and other social media platforms
• Ideate and execute social media marketing campaigns highlighting the community, faculty, student life, and other components of university partners
• Design and create graphics, short videos, and other social media creative assets
• Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on campaign strategy and effectiveness
• Perform frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
• Identify and present new opportunities and areas of growth to clients and prospects that will improve their digital marketing ROI including but not limited to one-off projects such as audits.
• Participate in client calls to discuss campaign performance, interpretation of data, and actionable plans based on findings
• Collaborate cross-channel with other teams to provide clients with a holistic view of their overall marketing performance and better understanding of how each channel interacts with each other

CORE COMPETENCIES

• Self-Motivated: You are constantly digging into the data and pushing your account(s) to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals
• Accountable: You take responsibility for your actions and your client’s performance
• Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
• Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
• Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges
• Creativity: successful people in this role have a passion and eye for creative and the creative process

Educational Requirements and Background:

• Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Required Skills:

• 2+ years of client-facing experience with managing social media profiles and growing followers/audience
• Experience with 3rd party social media management and monitoring tools, such as Brandwatch, Falcon, Hootsuite, Sprout Social, etc.
• Graphic design and content creation

Preferred Skills:

• Proficiency using GA4 to identify and report on performance trends
• Proficiency in Microsoft Excel, specifically for trend analysis
• Familiarity with HTML and JavaScript
• An understanding of the Higher Education and Post-Secondary Education sector
• Proficiency with the Adobe Creative Suite, including Photoshop and Premiere Pro, and Canva for photo and video content

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.