Senior Marketing Account Manager

Florida International University
Miami, FL 33174
30+ days ago
Florida International University
Florida International University
fiu.edu

Job Description

**IMPORTANT NOTE** If you are interested in applying for this role, please know you MUST apply via the FIU Careers Website in order to be considered: careers.fiu.edu -> Prospective Employees -> Enter the Job ID for this position: 531916 on the Search Bar

If you are a current employee of FIU, please know you MUST apply via the FIU Career Website in order to be considered: careers.fiu.edu -> Current Employees -> Enter the Job ID for this position: 531916 on the Search Bar.


About FIU

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.


Job Summary

Directs all marketing, media relations, and public relations projects relevant to the FIU Online client-driven creative development strategy for marketing and digital content development. Reports to the Senior Director, Marketing & Digital Content Strategy. The Senior Marketing Account Manager contributes directly to the University's mission and goals for advancing the Online Program Experience (OPX), targeted growth within the online portfolio, and brand awareness for FIU and FIU Online as national leaders in online education.

  • Acts as the lead FIU Online point of contact in collaborating with FIU academic and administrative units to develop and execute client-driven marketing and communications creative in alignment with the unit and university goals and vision for program representation.
  • Facilitates client-driven creative development sessions with specified academic units.
  • Coordinates the creative efforts for Art, Editing, and Multimedia to deliver on the vision developed with academic units for advertisement, brand placement, marketing campaigns, and digital content in alignment FIU Online and University goals for the online program portfolio and assigned campaigns. Communicates feedback and serves as an internal consultant for creative development.
  • Advocates for alignment of all marketing campaigns and communications with University strategy, brand standards, and External Relations guidance.
  • Facilitates development of news stories, student ambassador and faculty spotlights, program showcases, and other program-specific collateral in partnership with the FIU Online Content Creation Team and academic units.
  • Maintains frequent communication with academic and administrative officers of assigned account units University-wide. Maintains rapport with all levels of personnel and external constituencies.
  • Handles confidential matters concerning FIU Online and its partnerships with academic units relevant to the online portfolio.
  • Interprets information/publications administrative rules and policies; recommends new and improved strategies or campaign efforts to effectively manage performance marketing and achieve established targets.

Minimum Qualifications

  • Bachelor's degree in Marketing, Media/Public Relations, Communications, or related degree and five (5) years of experience in a related field.

Desired Qualifications

  • Demonstrated experience collaborating with creative teams and clients or stakeholder groups to develop and execute performance marketing campaigns.

Job Category

  • Administrative

Advertised Salary

  • $70,000 - $75,000

Work Schedule

Begin time: 9:00 AM
End time: 5:30 PM


Pre-Employment Requirements

  • Criminal Background Check

Other Information

  • Ability to work flexible hours as needed.

How To Apply

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

  • This posting will close at 12:00 am of the close date.

How To Apply

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

  • This posting will close at 12:00 am of the close date.

Disclosures

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

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