Job Description

Join our team at DistroMike, an industry-leading company at the forefront of cannabis, hemp, and vape products. Through our house of brands and services, we're dedicated to revolutionizing the industry through innovation, quality, and a commitment to excellence. As we continue to grow, we're seeking a talented Senior SEO Specialist to drive our online presence to new heights.

Position Overview

As a Senior SEO Specialist at, you will play a pivotal role in optimizing our online visibility, enhancing user engagement, and increasing organic traffic to our website. This position is hands-on, requiring deep expertise and a willingness to dive into the details rather than solely managing others. You'll collaborate closely with our marketing and content teams, alongside senior leadership, to ensure that our digital footprint reflects our brand's values, attracts our target audience, and maintains a competitive edge in the market.

Key Responsibilities:

- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website.

- Conduct thorough keyword research and analysis to identify opportunities for content optimization and expansion.

- Collaborate with the content team to create compelling, SEO-friendly copy that resonates with our audience and aligns with our brand voice.

- Monitor and analyze website performance metrics, identify areas for improvement, and implement actionable solutions to enhance SEO effectiveness.

- Stay up-to-date with industry trends, algorithm updates, and best practices to ensure compliance and adaptability in a rapidly evolving landscape.

- Conduct regular site audits to identify technical SEO issues and implement solutions to improve site speed, usability, and crawlability.

- Manage and optimize PPC campaigns to maximize ROI and drive targeted traffic to key landing pages.

- Utilize data-driven insights to inform decision-making, measure campaign success, and report on key performance metrics.

Qualifications:

- Proven track record of success in developing and implementing effective SEO strategies in a competitive industry.

- Expert-level knowledge of SEO tools, including Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.

- Strong analytical skills and the ability to interpret data to drive actionable insights and recommendations.

- Exceptional copywriting skills with a keen eye for detail and the ability to optimize content for search engines and user experience.

- Experience managing PPC campaigns and optimizing ad copy to maximize performance and ROI.

- Familiarity with the cannabis and hemp industry landscape, including key trends, regulations, and consumer preferences.

- Ability to work hands-on, diving into the details of SEO implementation rather than solely managing others.

- Excellent communication and collaboration skills, with the ability to work cross-functionally and effectively prioritize tasks in a fast-paced environment.

- Passion for the cannabis, hemp, and vape industry and a commitment to staying informed about industry trends and regulations.

If you're a dynamic and results-driven SEO expert with a passion for driving digital growth in a fast-paced industry, we want to hear from you! Join us in shaping the future of cannabis, hemp, and vape products. Apply now with your resume and a cover letter outlining your relevant experience and why you're the ideal candidate for this position.

Job Type: Full-time

Pay: $72,000.00 - $96,000.00 per year

Benefits: