Job Description

Position: Marketing Assistant

We are Palisades Center, one of the topmost visited malls in America and the premier shopping, dining, and entertainment destination in southern New York! Located just 25 miles north of NYC, our four-level shopping center offers over 200 stores, 16 sit-down restaurants, an ice rink, the world's largest indoor ropes course, a comedy club, and more! The core of our success? Our people. We offer a fun, energetic environment that rewards hard work and success with a culture that fosters growth and sparks new ideas every day. Work hard. Play hard. If you're fun, fearless, and ready to play an active role in one of the largest transformations our industry has ever seen... join us!

Summary:

Provides support to the Marketing Director by performing duties to increase mall traffic and sales, maintains positive merchant and community relations, coordinates in-mall events and digital promotions of the shopping center through social media and mall website.

Responsibilities:

Assists Marketing Director when and where necessary.
Oversees digital marketing aspects that include the mall website, postings on social media pages, and gathering content for email distribution.
Develops digital promotions and social media concepts.
Supervises all aspects of social media interaction between customers and the company, and ensures a positive customer service experience
Tracks the performance and customer engagement on all platforms by using analytical tools such as Google Analytics and others
Establishes relationships/networks of influencers on social media
Understands social media trends and implements new technologies
Acts as liaison between the center and the local community groups by maintaining a good neighbor campaign. Works with the local chambers of commerce and town/city officials to help represent the mall and our community efforts by participating in events and promotions that will benefit our tenants.
Assists the PMG Leasing Representatives through the creation of tailored leasing materials. Maintains and collects updated leasing support information regarding local market conditions such as competition, development, employment, education, tourism, housing, etc.
Develops and maintains positive relations with mall merchants including Store Managers, District Managers, and Regional Managers. Assists merchants with marketing opportunities available to them such as promotion of in-store events, mall website, emails, social media inclusion, etc.
Works alongside the Marketing Director and Advertising Sales Representative to develop creative ideas to promote the shopping center through in-mall events and social media/digital promotions.
Coordinates and sets up all in-mall community events, including Tykes Tuesdays, the Easter Bunny, and Santa setups.
Assists in the collection of weekly sales and traffic data from tenants.
Must be flexible with a work schedule that could require evening or weekend events. Acts as Manager on Duty on assigned weekends.

Qualifications/Experience:

Bachelor's degree in marketing, communications, or related field; or equivalent education
Must possess knowledge of and be able to use and track social media platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok
Experience working with public events
Experience working in a fast-paced, high-energy environment
Possess great organizational skills
Must have a positive disposition and the ability to communicate and deal with employees and guests in a respectful manner
Must have great writing skills
Must be a team player
Must be proficient in MS Office Suite, including Outlook, Excel, and Word

Bonus Skills:

WordPress
Proficiency in using multi-social posting programs such as Hootsuite and HubSpot
Photography/Videography
Proficiency in photo and video editing software such as Adobe

Other Qualities: