Job Description

Celebrating artistic creativity, social consciousness, and high-quality ingredients. binske is a premium cannabis brand that was founded by two brothers, Jake and Alex Pasternack, in Colorado in 2015.

Determined to perfect every detail, the binske brothers innovated elegant packaging solutions while expanding the product portfolio to include a wide variety of form factors including flower, prerolls, vape cartridges, concentrates and edibles. Currently available in Colorado, Florida, California, Michigan, Massachusetts, New Jersey and Washington, binske is setting high standards for ingredient quality, user experience and customer satisfaction.

The purpose of the Marketing Coordinator is to promote binske brands throughout Massachusetts by hosting events for retail and business customers to educate them on our brands and products. Additionally, the Marketing Coordinator will recruit and train Brand Ambassadors, as well as schedule and plan their team schedules.

The Marketing Coordinator has a genuine love and passion for everything cannabis is about and a deep respect for the plant, ingredients and the emerging cannabis industry. They should be an energetic and outgoing spirit who likes to be out in the world sharing and connectingwith others.

To perform this job successfully, the individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and ability required for this position.

Essential Duties And Responsibilities:

Managing Brand Ambassador Program
Recruiting and building a team of Brand Ambassadors in your assigned territory
Leading Brand Ambassador training and workshops, including demonstrating how
PopUps / Demos / Vendor Days are executed
Collect Brand Ambassador feedback to provide to the marketing and product departments regarding customers’ insights and questions
Brainstorm ideas and participate in Brand Ambassador training and workshops

Field Marketing Management:

Weekly visits to Key Accounts to maintain relationships and brand awareness
Distributing marketing collateral and identifying additional marketing collateral needed to support the market
Identifying display opportunities within our Key Accounts and helping ideate and execute these displays
Providing overall support for marketing initiatives and promotional activities at retail locations, including compiling assets and deliverables
Scheduling and calendar management of all events, including internally produced in-store events as well as event sponsorships and activations with external partners
Executing events, popups and activations as representative of the brand
Set up and tear down of event activations and transport of items when necessary
Distributing ghost packaging, swag, print collateral, apparel and promo items to staff at dispensaries
Managing storage unit / warehouse and inventory of ghost packaging, swag, print collateral, apparel and promo items
Notifying national Marketing Director on swag items that need to be reordered
Creating content at events, taking photos and making simple Reels for social media
Average of 3-4 days a week in the field and 1-2 days a week in home office

Overall Responsibilities:

Initiating and maintaining continued budtender education throughout your territory
Work closely with binske Marketing Director and binske Sales Director to align binske priorities with Ascend Wellness Holdings Wholesale Sales Team
Manage consistent communication from the road via Slack, Google Meets, and Basecamp project management platform
Participate in event marketing when needed

Core Competencies:

Planning and Organizing – Engages in short and long-term planning, sets priorities to optimize time usage, adheres to schedules and plans.
Creativity and Innovation – Initiates conceptual ideas with practical applications, develops creative strategies and opportunities, creative thinking and problem solving, promotes a creative climate.

Judgment and Decision Making

Solves problems, considers relevant alternatives

before making decisions, displays intuitive judgment, shows timeliness and conviction in

making recommendations and decisions.

Teamwork and Relationship

Building Skills – Assists team members in accomplishing

their objectives by helping things go right, establishes effective working relationships,

and promotes team efforts.

Adaptability and Flexibility

Has the skill to multi-task and juggle competing priorities.

Ability to be flexible when circumstances change

Communication and Cooperation

Effectively communicates upward, downward and

laterally. Prevents unproductive responses, improves the effectiveness of

communications and interactions with others.

Accountability and Productivity

Holds themselves accountable to team members,

accepts responsibility for their own decisions, sustains peak performance and solves

problems that impede productivity.

Must have consistent access to a reliable car, valid driver’s license, and car insurance. Must be able to lift up to 50 lbs., comfortable standing for hours at a time, walking, etc.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits: