Job Description

Are you interested in finding a positive work environment with professional growth opportunities? We have just the position for you. Come and join our growing team as a full-time Sales Director.

Position Summary: The Sales Director drives the community’s sales efforts, develops and executes quarterly marketing plan, reaches occupancy goals, and follows Century park’s standards in accordance with all laws, regulations and Century Park standards. Reports to the Executive Director.

Who We Are: Century Park Associates enhances the lives of residents by creating a balanced and rewarding work environment for our employees. We pride ourselves in providing a relationship-filled, value-and-service-oriented, and trust-based atmosphere that believes in caring, loving, and supporting the growth of our associates. At the end of the day, team members at CPA leave our buildings satisfied, knowing their helping hands and positive attitudes encouraged residents in our communities. By developing a self-driven mindset to improve and take risks, associates are not forced to go the extra mile, rather they do it subconsciously.

Qualifications

Must have a bachelor’s degree in marketing, public relations, or related field from accredited college or university or equivalent experience
Must have at least (1) one year experience, (3 years preferred) in successful sales experience
Senior living experience preferred

Primary Job Responsibilities

Plans, develops, executes, drives and evaluates community’s strategic marketing plan
Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
Ensures leads database is accurate and current
Ensures waitlist is accurate and current
Ensures list of primary and secondary referral sources in local market is accurate and current
Ensures marketing and sales reports are accurate and timely
Completes competitive analysis annually and as needed of competitors in local market
Audits current residents to determine where they resided before moving into community
Conducts demographic analysis to determine highest concentrations of prospective residents in local market
Increases overall resident census and achieves specific occupancy targets
Spends time outside community identifying and cultivating relationships with referral sources
Closes the sale effectively with prospective residents and families
Increases awareness of the community and Century Park in the local community at large
Participates in local marketing events, health fairs, civic organization events, etc.
Plans and hosts marketing and waitlist events
Communicates upcoming marketing events to appropriate staff
Develops, arranges and provides customer centered experience tour for inquiries
Develops and oversees inquiry follow up process to turn leads into residents
Participates in conference calls with other Sales Directors within region and company
Recruits, selects, hires, trains, evaluates, supervises and counsels sales team
Schedules department hours appropriately
Exercises appropriate independent judgment