Director of Sales, West

Sunny Delight Beverage Co
Anaheim, CA 92807
10 days ago

Job Description

MUST live in West Coast region (CA, OR, WA, AZ, NM, CO, UT, ID, NE, MT, WY).


About Harvest Hill:

Harvest Hill Beverage Company is one of the nation’s largest independent branded beverage producers, delivering consistent annual revenue growth, with sales of just under $1 billion. The company was formed in June 2014 with the acquisition of Juicy Juice, and further expanded with 3 subsequent acquisitions which were consolidated into one company in May 2017. Our portfolio of iconic brands includes Juicy Juice®, SunnyD®, Veryfine®, Fruit2O®, Little HUG®, Daily’s Cocktails®, and Nutrament®. We manufacture, market, and distribute across multi-channels including Grocery, Mass Merchandisers, Warehouse Clubs, Convenience, Foodservice, and Liquor Distributors.

Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities. We employ over 1,000 employees in the United States and are owned by private equity firm, Brynwood Partners. For more information, visit harvesthill.com.


Position Summary:

The West Coast Director of Sales is responsible for managing the Convenience Class of trade for the West Coast including: national and regional distributors, cash and carry’s, large and small retailers and independents.



Primary Position Responsibilities:

Manage the everyday business of the accounts and brokers in the area of responsibility. Main Duties include:


Account development:

o Establish relationship with Key accounts and become the face of the business

o Penetrate the convenience channel in the West

o Annual promotion planning and management

o Expand distribution, close voids on core items

o Identify new opportunities


Trade spend/Deduction management

o Daily maintenance of Trade Spend and deductions

o Oversight of brokers work within the system

o Post analysis of Promotions


Syndicated data analysis

o Develop and present sound fact based selling stories


Broker Management/Motivation

o Ensure that Harvest Hill is top of mind with all broker contacts

o Train broker to become an expert on our business



Position Qualifications:

  • Key account call experience within the convenience channel in the West Coast required.
  • Management: significant broker management, must know how to effectively motivate and manage broker teams. Individual contributor role no direct reports.
  • Fluent in trade management
  • Sound knowledge of technology (reports, developing presentations, etc) and the ability to read and interpret data and use it to create powerful stories.
  • 5 -10 years of sales experience in the CPG industry (beverage space preferred, open to food)
  • Seeking a self-motivated individual that is comfortable wearing multiple hats with effective time management skills, team-player approach, solution-oriented mindset, and strong communication skills (written and verbal),
  • Strong entrepreneurial spirit with the ability to function effectively in a fast-paced, high-growth, brand-building environment.
  • Must have a strong business acumen and professional approach.
  • Will focus on entire Harvest Hill portfolio

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