Job Description

Company:

Hoffman Beverage Company is a leading, local, and family-owned beverage distributor that was founded in 1919. We are committed to our mission to distributing the world’s best beverages through great people and genuine partnerships. Hoffman Beverage is dedicated to building strong, lasting relationships with our customers, suppliers, and communities. We proudly embrace our values, as they define the qualities we impart in our team and our organization:

TEAMWORK – ATTITUDE – PASSION – INTEGRITY – NEVER SATISFIED

If you love our products, you’ll really enjoy being a part of the Hoffman Beverage team.

General Summary:

The Area Sales Manager (ASM) is responsible for the direct management and leadership of an assigned territory. The ASM is responsible for leading the direction, execution, and proper reporting of outcomes to ensure expected revenue goals are met. The ASM also leads the Sales team to identify opportunities, establish goals and objectives to deliver business plan and goals; managing business changes; ensuring new program benefits are obtained; monitoring key performance metrics, and managing resources efficiently.

Job Requirements:

High School Diploma or GED. Bachelors Preferred.
Valid VA Driver License – MVR must meet company standards
Pass criminal background and drug screen

Knowledge, Skills & Abilities:

Advanced selling skills
Proven leadership ability, personnel management skills
Excellent problem solving, analytical solving skills
Strong attention to detail

5 years of progressive management experience in the beer or related industry preferred

Basic PC Skills (MS Word, Excel, PowerPoint)
Sales system experience a plus
Ability to collaborate with others, internal and external customers
Strong communication skills, written and verbal

Duties and Responsibilities:

Responsible for maximizing sales of all Hoffman Beverage products in assigned territory by increasing brand awareness, package distribution, and any display opportunities
Sets team up for success by motivating, coaching, training, and teaching how to deliver results
Provides honest assessments of the team for efficiency and improvement and resources for learning to create intentional developmental plans necessary to support continuous progress and career growth opportunities
Promotes a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment
Owns customer service, relationships, and growth with internal and external customers through the establishment of positive, profitable, selling relationships with key accounts to drive successful execution of plans in the market

Utilize ABI selling tools to maximize opportunities

Leads cross-functional collaboration by partnering with other functional departments including Warehouse and Delivery department leaders to ensure shared expectations are met and exceeded
Communicate problem areas and opportunities with respective pre-salesman and inform Director, Grocery and/or VP of Sales of progress and/or deficiencies
Establishes management routines to ensure communication between account managers are maintained; providing input and direction regarding merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies, inventory risks to maximize revenue
Manages, leads, and motivates a team to deliver results by communicating company goals, safety practices, and deadlines, engaging and developing team leaders/account managers through effective performance management, and coaching and training
Implements continuous improvement methods while maintaining customer focus, and embodies company purpose and “TAP-IN” values to inspire servant leadership
Maintain Monthly Weekend Merchandising schedule
Attendance at sales and management meetings is mandatory
Must be available to attend scheduled retailer activities and be able to participate in retailer entertainment activities during and after normal working hours
Performs other duties as directed

Communication:

Understands and adheres to organizational and department policy and procedures
Conducts himself/herself in a professional manner at all times per the Company Values “TAP-IN”
Resolves conflicts respectfully and s timely manner, ask for assistance from appropriate supervisor/HR as needed
Maintains job-related confidentiality
Participates actively in department team and all-staff meetings
Communicates respectfully at all times
Ability to communicate effectively verbally and in writing
Operates with a sense of teamwork

Safety Ownership

Take reasonable care of yourself by not taking risks or putting yourself in danger.
Take care of others by not causing distractions and ensure your behavior does not impair the ability to perform duties safely as well as efficiently for others.
Responsible for following instructions and established safety policies. Use the safety measures provided.
Do not interfere or misuse work equipment. Should only use equipment if trained and authorized.

Physical Requirements: These are physical and mental requirements of the position as it is typically performed. Inability to meet one or more of these physical or mental requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, the Company may be able to adjust or excuse one or more of the requirements, depending on requirement, the essential functions to which it relates and the proposed accommodation.

X Seeing

X Seeing/Hearing X Color Perception X Touching

X Ability to Walk Distances

X Ability to Mount &

X Lifting/Carrying (specify)

90Pounds

X Driving

X Dexterity

X Hand

X Finger

Dismount Forklift/Truck

X Pushing/Pulling

90Pounds

Mental/Reasoning Requirements:

X Reading – Simple

X Reading – Complex

X Analysis/Comprehension

X Writing - Simple

X Basic Math - Skills

X Writing – Complex

X Clerical

X Judgement/Decision Making

Work Environment:

X Shift Work

X Extreme Heat

X Moving Objects

X Work Alone

X Extreme Cold

High Places

X Work with Others

X Outside

Fumes/Odors

X Face-to-Face Contact

Electrical Equipment

Hazardous Materials

X Inside

Pressurized Equipment

X Dirt & Dust

X Verbal Contact w/Others

X Noise

Equal Opportunity Employer:

Hoffman Beverage Company is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Disclaimer: The above statements are intended to describe, and general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.

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