Brand Manager

Reports to: Director, Brand Marketing & Communications

Bring your creativity and fresh thinking to an iconic brand owned by Onex ($31B assets) that has been trusted for its high quality and innovation since 1952. For over 70 years, WALTER Surface Technologies has been a world leader in surface treatment technologies providing high performance abrasives, tools, power tools, chemical solutions, safety solutions, and welding process solutions specifically designed for the metalworking industry. Our core philosophy is focused on helping customers work better and achieve greatness with the best technology, the best products, the best performance, the best safety, and the best durability - all designed to increase their productivity and profitability.

WALTER Surface Technology is rapidly growing and is seeking a hands-on Brand Manager Communications to develop and execute strategic marketing advertising and lead-generation initiatives. Your goal will be to produce multiple advertising campaigns and effectively invest to enhance the company's brand image, awareness in key-markets, engage our target audience, and drive business growth. This role requires a creative thinker with strong communication skills and a passion for marketing. Benefit from a start-up mentality in a large organization with funds and place to grow!

Job Summary

The Brand Manager will support the brand team by leading our advertising & lead-generation strategies. Our success is driven by the skills and ideas of our talented and diverse team members. This position is responsible for assisting the Director Brand & Communications in leading of all aspects of our advertising campaigns including digital media (static ads, video ads, search ads across various advertising networks) and advanced audience targeting (geo-targeting, lead lists). You will be working in partnership with the Communication, Channel Marketing, Inside Sales, E-Commerce and Product Manager teams.

Responsibilities (include but not limited to):

Lead Generation and Conversion:

• Develop advertising and lead-generation plans with the Director of Brand and & Communications
• Identify, prioritize and optimize tactics to attract leads, increase website traffic, and drive lead-generation conversions
• Track and analyze campaign performance (awareness metrics, lead quantity & quality)
• Build conversion landing pages & implement lead generation workflows

Advertising and Brand Content Production:

• Leverage consumer insights & product knowledge to craft advertising messaging
• Lead the production of advertising material to deliver top-quality creative assets (briefs, location scouting, pre-production meetings with agency, pre-shoot preparation, on-shoot coordination, post-production guidance)
• Deliver all required assets needed for digital advertising plans
• Develop creative assets for the needs of Communication & Channel Marketing teams

Paid Advertising Management:

• Work in partnership with Media agency to build high-performing media investments and optimize lead-generation tactics
• Make data-driven decisions to optimize advertising budget spending throughout the campaigns

Skills and Qualifications:

• Curious, resourceful and proactive
• Strong project management and organizational abilities (able to handle multiple campaigns at once)
• Creative thinking and problem-solving skills.
• Proven ability to work collaboratively within a fast paced, deadline driven environment.
• Able communicator, verbally and in writing, in both French and English
• Proficiency in digital marketing tools and platforms (Knowledge of HUBSPOT, Meta Ads Manager, Canva and Photoshop an asset).
• Ability to travel as required (minimal).

Experience and Education:

• University degree in Marketing or equivalent academic background and five (5) years relevant experience
• Experience working in a B2B industrial company & knowledge of B2B lead-generation marketing strategy would be an asset.