Job Description

Title: Strategic Growth Manager
Company: English Rose

About English Rose
English Rose is a provider of highly professional and personalized care, helping Twin Cities clients live independently in the comfort of their own homes (“English Rose Home Care”) and in our beautiful single-family homes nestled into some of Edina and Minnetonka’s most picturesque neighborhoods (“English Rose Suites”).

Roles and Responsibilities (% Estimates)

80%

Home Care - Twin Cities
The Home Care division of English Rose is experiencing tremendous growth, primarily through word of mouth. The primary role of the Strategic Growth Manager is to build upon this momentum by expanding English Rose brand awareness and increasing the number of qualified inbound inquiries through marketing initiatives, community engagement, and relationship building with prospective clients and client influencers / referral sources.

10%

Home Care - Rochester
English Rose is expanding the geographic reach of its Home Care services to Rochester, Minnesota and the surrounding area. To this end, the company will hire a full-time employee to launch and operate the Rochester business. The Strategic Growth Manager will ensure that Rochester marketing activities are coordinated with Twin Cities efforts and, on a limited basis, directly support those efforts.

10%

Suites – Twin Cities
Although Home Care is the primary focus of the Strategic Growth Manager, English Rose services are not mutually exclusive. As follows, the efforts of the Strategic Growth Manager will expand brand awareness of, and increase inbound inquiries for, the English Rose Suites.

The Strategic Growth Manager role is a full-time position reporting to the Executive Director and benefitting from ongoing coaching and support from a Marketing Consultant. While he/she will spend some hours each week at the company’s home office in downtown Hopkins, much time will be in pursuit of making contacts in the community developing relationships and building brand awareness that drive revenue growth. Initial responsibilities include, but are not limited to:

Becoming conversant in the English Rose service offering and the unique qualities that set it apart from other care providers
Working closely with the English Rose Marketing Consultant to formalize and implement multilayered approach to growing the business including, but not limited to, creative marketing and outreach strategies, a compelling English Rose “elevator pitch”, target lists, cold calls, personal letters, dissemination of materials, follow up on leads, tabling at events, public speaking, long-term stewardship plans for key referral sources, etc.
Partnering with the English Rose Executive Director and other internal stakeholders (e.g., Director of Home Care, Admission Director) to develop a coordinated process by which to build brand equity and field new inquiries

Candidate Qualifications

Communication: Strong verbal and written communication skills to effectively engage with influencers, clients, and internal teams.
Professionalism: Employee represents an exceptional company with a stellar and much-respected reputation. As the front-facing professional, the way the Strategic Growth Manager presents themself and interacts with all contacts is vital to serving the interests and maintaining the reputation of English Rose
Compassion: Families often choose a home healthcare company when a loved one is dealing with a health issue, and usually at a time of high emotion. Having a compassionate demeanor and relaying an honest interest in helping people is crucial to building credibility with prospective clients.
Relationship Building and Management: Talent, competence, and interest in building, nurturing, and maintaining strong relationships with influencers, clients, client families, media, and others to drive trust and loyalty
Creativity: Success in growing ER’s client base and brand recognition requires innovative and forward-thinking approaches. Some ideas will be provided to you, others you will pioneer.
Analytical Thinking: The ability to detect patterns and create opportunities, generate insights, and make informed decisions
Client-Centric Mindset: A deep understanding of ER’s menu of services, client needs, reciprocal networking, and the ability to interpret and respond to questions and concerns in a way that inspires confidence in working with ER
Problem-Solving: Facility for identifying issues and quickly developing and communicating effective solutions that drive satisfaction and growth
Technical Aptitude: A solid understanding of the role of home healthcare, the skills required, and services offered to assist clients effectively
Project Management: Proficiency in managing projects that drive growth strategies
Strategic Vision: Ability to think strategically about client growth, aligning efforts with business objectives.
Record Keeping: Planful and meticulous scheduling, follow up, cultivation and stewardship documentation, and responsibility fulfillment. Full adherence to company’s CRM (Customer Relationships Management) software protocols
Exceptional Work Ethic: Drive to fulfill responsibilities, meet metrics and objectives, be transparent, honest, ethical, and committed to your vital role in growing and serving client base
Self-Starter and Quick-Starter: Proactive and adept and recognizing new opportunities and leveraging them as they present themselves, or as you create them
Sales and Negotiation: Skilled in identifying opportunities for growth and closing deals
Adaptability: Ability to work in fast-changing environments and adapt to client or business needs
Collaboration: Ability to work well with sales, marketing, supervisory, family, and client teams
Time management: Strong organizational skills to manage multiple clients and projects simultaneously
Experience: Relevant experience in sales and marketing preferred