Senior Marketing Manager

About This Role

We're looking for a Senior Marketing Manager who understands the full scope of the healthcare landscape and is on the leading edge of innovative models with payers, IDNs, ACOs, CINs and other innovative models of healthcare delivery and reimbursement. The ideal candidate is an experienced marketer who also has a strong command of innovative care models, ideally from past experience working within or consulting for a payer, IDN, ACO or a similar type of organization. The candidate will drive executional excellence with marketing programs, with a passion and talent for creating content and building effective communications. This is a position that blends art and science and requires an analytical mind to use data and insights to inform continuous improvements.

Responsibilities:

• Develop product messaging that differentiates new products and services from others in the market. Develop messaging that conveys the strategic positioning of the brand and drives awareness, consideration and engagement with the target audience.
• Collaborate as an embedded team member with payer relations, market access and commercial market development teams to develop account-based marketing strategies and creative approaches to differentiate cardiac monitoring and our brand within the accounts.
• Create value proposition content for direct customer presentation as well as the potential for case studies, videos, website copy and blog posts, that will be pulled through integrated marketing campaigns, programs and channels.
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research. Create mechanisms to share and syndicate actionable information to business partners, including sales. Own and build competitive response tools and objection handling materials for sales team.
• Translate marketing messages and content into sales enablement tools to maximize selling effectiveness and productivity.
• Measure and metric campaign performance against Key Performance Indicators and make recommendations for program, content, or messaging improvements.

Skills / Requirements:

• 10-12 years of marketing experience, mostly in healthcare; master's degree preferred in business, integrated marketing or healthcare economics
• Strong communication, presentation, and leadership skills.
• Anticipate overnight, domestic travel for conferences, team meetings and customer engagement of up to 20% will be required
• Experience working within legal and regulatory requirements for messaging.
• Demonstrated experience writing, informing and working with marketing briefs to inform / develop marketing content and messaging.
• Demonstrated ability to collaborate cross-functionally with sales, product marketing, product management, regulatory, legal, HEOR, payer relations, value and access, medical affairs and corporate strategy partners.

Differentiating Qualities:

• Prior experience in the healthcare sector is required, through in-house or consulting engagement with a payer, IDN, ACO or other innovative care delivery system. The candidate needs to understand the mindset of decision makers in these healthcare systems, ranging from clinical and population health to financial and administrative leaders.
• Expectation that this role will be dynamic and challenging, with the need to be able to navigate well in uncertain environments and help define new capabilities for the organization.
• Ability to differentiate among various target customer segments and deliver appropriate value propositions to each whether economic or clinical based.
• Presence and influence to work with key stakeholders within iRhythm and our partners from executive to operational levels.
• Success in partnering with and supporting sales teams to drive effective messaging and sales productivity.
• Success in translating economic value propositions into effective marketing materials.
• Product launch experience is a strong plus.
• Marketers with both B2B and B2C (or B2B2C) will further differentiate themselves; experience with marketing both to health care providers as well as direct to payers and reimbursement decision-makers is expected.

This is a regular full-time position with competitive compensation package, excellent benefits including medical, dental, and vision insurances (all of which start on your first day), health savings account employer contributions (when enrolled in high deductible medical plan), cafeteria plan pre-taxed benefits (FSA, dependent care FSA, commute reimbursement accounts), travel reimbursement for medical care, noncontributory basic life insurance & short/ long term disability. Additionally, we offer:

• emotional health support for you and your loved ones
• legal / financial / identity theft/ pet and child referral assistance
• paid parental leave, paid holidays, travel assistance for personal trips and PTO!

iRhythm also provides additional benefits including 401(k) (with company match), an Employee Stock Purchase Plan, pet insurance discount, unlimited amount of Linked In Learning classes and so much more!

FLSA Status: Exempt

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