Regional Sales & Marketing Manager, Senior Living

We are seeking a dynamic Regional Sales and Marketing Manager with a passion for driving results through a blend of on-site support and digital marketing. This role requires an individual experienced in bothsales coaching and online marketing, particularly in the senior living or hospitality industry. The ideal candidate will split their time between hands-on community engagement and managing online marketing campaigns to increase occupancy and brand visibility.

As a Regional Sales and Marketing Manager, you will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation and CRM systems to generate leads and enhance online presence.

If you have a passion for senior living sales and marketing and enjoy working in both a digital and community-based environment, we invite you to apply! This is an exciting opportunity to lead sales teams while driving online marketing strategies to enhance our communities' success.

Key Responsibilities:

• Monitors sales targets, sales standards, and community outreach efforts.
• Analyzes data from CRM systems to drive business decisions and refine strategies.
• Manages online inquiries, leads, and social media channels to generate interest and drive occupancy.
• Supports the planning of marketing events and special promotions to meet occupancy goals.
• Ensures competitive analysis is completed and used to position communities effectively in the market.
• Provides support for the planning and execution of community marketing campaigns and events.
• Coaches sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.

Qualifications:

• 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
• Strong conflict management and problem-solving skills.
• Familiarity with the retirement home sector and ability to build strong community relationships.
• Proficiency in CRM systems and marketing automation tools.
• Experience in social media management and online marketing efforts.
• Proven ability to coach and lead sales teams in outreach and sales processes.
• Advanced computer skills, including proficiency in Microsoft Office.
• Strong creative, strategic, analytical, and organizational skills.
• Knowledge of the local communities and established connections within the retirement home sector.
• Excellent communication skills (both verbal and written) and strong interpersonal skills.
• Experience managing others effectively in a senior sales and marketing role.
• Familiarity with the Employment Standards Act, Public Health Act, Occupational Health & Safety Act, and other relevant legislation.
• A valid provincial driver’s license and access to a vehicle.

What do we offer you?

• Competitive wages
• Employee benefits
• Employee perks
• Employee and Family Assistance Program
• Support for personal and professional growth

We look forward to speaking with you and Making Every Moment Matter™. Although we appreciate all applicants' interest, only those selected for further consideration will be contacted.

We strive to be diverse, inclusive, fair, equitable and accessible by addressing barriers and promoting dignity and respect for all. If you require accommodation at any time during the recruitment process, please contact the hiring manager.