Assisted Living Director of Sales & Marketing

Description:

Job Summary:

The Director of Sales and Marketing is responsible for developing and implementing strategic sales/marketing plans to achieve and maintain occupancy levels. This role involves outreach initiatives, building relations with residents, potential residents, and families. The Director will play a critical role in enhancing the organization's presence within the community.

Key Responsibilities:

• Develop and implement effective sales and marketing strategies to exceed occupancy goals
• Analyze market trends, competitor performance, and key metrics to identify grown opportunities
• Track and Report sales performance and adjustment strategies
• Create and oversee lead generation campaigns through digital, print, community outreach and networking initiatives
• Manage incoming inquiries, conduct tours, and provide key information on services, costs, and amenities to prospective residents
• Develop marketing materials, website content, and social media presence to communicate the community's value proposition effectively
• Organize and host events, open houses, and community outreach programs to promote awareness and drive engagement
• Partner with on-site staff to create a welcoming environment that reflects the community's brand values and mission
• Develop and manage the annual sales and marketing budget
• Track and report key performance indicators, occupancy data, and marketing expenses

Benefits

• Full-Time
• Incentivized Commission Structure
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Weekly accrued PTO
• Disability Insurance

Requirements:

Requirements:

• Knowledge/Experience in Residential Care Communities Preferred
• Familiarity with marketing in the Central/North Central Region
• Ability to travel and commute between Hancock County and surrounding areas
• Valid Driver's License
• Ability to pass a criminal background check

Physical Requirements:

• Job may require sitting, standing, and walking for extended periods
• Lift/move 20+ lbs.