Job Description
ASM Global
ASM Global is the world's leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue, event strategy, and management. The company's elite venue network spans five continents, with a portfolio of more than 300 of the world's most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.
Allegiant Stadium
Located adjacent to the world-famous Las Vegas Strip and home to the Las Vegas Raiders, Allegiant Stadium is an award-winning global events destination. A state-of-the-art, multipurpose venue with a capacity of 65,000, Allegiant Stadium has hosted world-class music artists such as Garth Brooks, The Rolling Stones, Guns N’ Roses, Illenium and BTS with more legendary concerts to come. The fully enclosed stadium is also home to the UNLV Rebels football team and has hosted premier sporting events such as the CONCACAF Gold Cup Final, Pac-12 Championship Game, Las Vegas Bowl, and WWE SummerSlam. The venue also hosted the NFL Pro Bowl in 2022 and Super Bowl LVIII in 2024. Allegiant Stadium is committed to giving back to the community through numerous diversity, inclusion, and community outreach initiatives.
Job Summary
The Vice President of Sales, Private Events will manage all aspects of private event sales and operations including, but not limited to managing and providing guidance to the private event sales and event management team, budgeting and forecasting annual private event revenue, reporting and creating strategic sales plans based on data, producing and analyzing P&L’s, developing and reviewing venue collateral, representing Allegiant Stadium locally and while traveling to various shows and events, as well as overseeing all aspects of the sales process from prospecting to event contract. The Vice President of Sale, Private Events will maintain positive and impactful relationships with hotels, DMC’s, CVB’s, clients, and event industry professionals. The Vice President of Sales, Private Events will develop and grow each salesperson and event manager while building and sustaining a positive, results-driven sales culture with an emphasis on client satisfaction and cultivating the venue’s positive reputation within the industry.
Essential Functions
Sales Leadership
- Develop and execute a sales plan with a focus on maximizing dates, growing relationships, and creating experiences designed to enhance client satisfaction and boost revenue.
- Provide consistent support to sales managers by working through challenges, creating strategic solutions, and ensuring sales managers are meeting annual revenue targets.
- Meet annual sales budgets and accurately forecast revenue.
- Effectively prospect new clients through a variety of ways such as growing local relationships and utilizing resources to identify new clients.
- Hire, train, and supervise sales team with a focus on growth and sustained positive internal and external relationships.
- Independently write and review agreements as well as work closely with legal counsel on redlined event agreements.
Client Relationship Management
- Enhance and strengthen relationships with local hotels, DMC’s, CVB’s, clients, and event industry professionals while assisting the sales managers and providing guidance that will strengthen their relationships with their individual client base.
- Assist team members in strengthening client relationships and provide guidance to enhance individual client bases.
- Attend local and non-local tradeshows and networking events resulting in strengthened relationships with previous clients/industry colleagues, cultivating relationships with new clients, and fostering a positive reputation of Allegiant Stadium.
- Develop and own key relationships with Fortune 500 brands, agencies and third party planners.
Event Planning and Management
- Oversee and support all aspects of event coordination and management, ensuring the success of each private event within the venue.
- Provide support to the Senior Director of Sales & Events with departmental training to deliver exceptional service and execute flawless events.
- Support team with internal departments to create positive relationships and ensure seamless event execution.
- When necessary, serve as a liaison for clients, ensuring the highest level of customer service for all external service providers.
Administrative Duties
- Prepare and manage departmental budgets, ensuring financial objectives are met.
- (Prepare reports on monthly event activities for submission to the General Manager and appropriate Stakeholders
- In conjunction with the Senior Director of Sales & Events, develop and implement policies and procedures for the Event Management Department, monitoring compliance and driving continuous improvement.
- Establish new standards of customer service by collaborating with Senior Director of Sales & Events and internal departments throughout the facility.
- Create marketing materials with a forward-thinking and strategic mindset to satisfy various initiatives for immediate and future needs.
- Maintain accurate information and continuously develop CRM system while monitoring and producing reports daily, weekly, monthly, and annually.
- Thoroughly review P&Ls to develop sales plans and accurately forecast gross and net revenue.
- Consistently review internal sales and event management processes including tracking the event sales and planning cycle, communicating effectively with clients, and turning contracted events over to the event management team with clear deliverables.
- Work closely with internal departments to create positive relationships and ensure the success of each private event within the venue.
- Continuously monitor and review the Stadium calendar while working closely with the booking team to ensure accurate information is provided and dates are maximized.
- Incentivize and reward sales and event management team in a manner that motivates and creates a results-drive and positive culture.
Required Qualifications (Job Knowledge, Skills, and Education):
- A minimum education level of: BA/BS Degree (4-year)
- A minimum of 7-10 years of related work experience
- Experience managing leading, coaching, or mentoring teams.
- Must be proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and ability to learn other required business systems.
- Ability to communicate effectively, both verbally and in writing.
- Proven success in prospecting and achieving annual sales goals.
- Ability to develop, grow, and incentive a sales team.
- Proven success in planning and operating successful events.
- Experience interacting effectively in a professional, diplomatic, and mature manner with clients, guests, and colleagues.
- Comfortable creating and delivering effective presentations to clients, colleagues, and leadership.
- Knowledge of and experience applying basic accounting principles.
- Previous experience at a high-profile sports arena or convention center setting.
- Previous experience with budget development, tracking and management.
- Must be able to operate within budget.
- Ability to work extended hours, including evenings, weekends, and/or holidays.
ASM Global reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. ASM Global may require an employee to perform duties outside his/her normal description. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
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