Dual Director of Sales/ Area Director of Sales

Job Description: Area Director of Sales/ Dual Director of Sales

Note: This position is exclusively for our two new opening properties in Carmel, IN: Tribute, a premium higher brand within the Marriott portfolio and Element Marriott's extended-stay brand, offering a modern and eco-friendly approach to hospitality.

Ascent Hospitality has an extensive portfolio of hotels and a strong pipeline of new properties and
acquisitions, but we’re not about numbers…we’re about people and that remains our foundation. Our
culture expresses a memorable experience for all of our Team Members and guests alike. So we’re
constantly looking for individuals who work well together for a unified purpose. For our leadership, we’re
looking for accomplished individuals with a passion to serve others, strong communicators who clearly
understand the needs of others and trendsetters who excel at challenges and change. If this is what you’re
all about, consider joining our Team.

Ascent Hospitality is looking for a uniquely qualified hospitality leader to be our Area Director of Sales.
The Area Director of Sales functions as the leader of the area cluster Sales team and manages the on
property Sales and Events Management team; achieves individual booking goals and has responsibility for
achieving defined property revenue goals, guest and team member satisfaction and makes
recommendations on direct reports booking goals (if applicable); leads on-property sales functions to build
long-term, value-based customer relationships that enable achievement of hotel sales objectives; The Area
Sales Leader implements agreed key sales initiatives and ensures execution of sales and marketing strategy
and programs for multiple hotels within the portfolio as assigned by the Regional Director of Sales.

ESSENTIAL FUNCTIONS:
 Develop sales goals and strategies and ensure alignment with the brand business strategy of each hotel.
 Execute the sales strategy and ensure individual booking goals are met for both self and staff.
 Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive
goals that will drive the property's financial performance.
 Ensure the development of a strategic account plan for the demand generators in the market.
 Ensure focus is on proactive selling and reactive selling with individual and group goals.
 Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
 Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales
strategy to meet or exceed customer expectations.
 Develop strong partnerships with local organizations to further increase brand/product awareness.
 Review the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the
hotel's market position.
 Research competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market
share.
 Attend sales strategy meetings to provide input on weekly and overall sales strategy.
 Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
 Serve as the sales contact for the General Manager, property leadership team, Regional Sales leaders and current
and future guests. Serve as hotel authority on sales processes and sales contracts.
 Develop strong community and public relations by ensuring property participation in local, regional and national trade
shows and client events.
 Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close on
business.
 Identify public relations opportunities and coordinate activities to augment the overall marketing communication
strategy.
 Support the General Manager by coordinating crisis communications.
 Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal
regulations and/or union requirements.

Execute and supports Customer Service Standards and hotel's Brand Standards.
 Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract,
customer correspondence).
 Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and
ensuring their satisfaction before and during their program/event.
 Perform other duties, as assigned, to meet business needs.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES:
 Excellent written and verbal communication and interpersonal skills
 Highly responsible, reliable, and ethical
 Well organized and detail-oriented
 Ability to multi-task
 Proficiency in Microsoft Office applications
 Previous experience as a Director of Sales required (preferred hospitality industry)
 Must have a valid driver’s license and be able to operate a vehicle to meet with clients.

PHYSICAL DEMANDS:
 While performing the duties of this job, the employee will be required to sit, stand and walk for long periods of time;
using hands and fingers repetitively; view computer screens for long periods of time; use office equipment, including
a telephone; reach with hands and arms; and stoop, kneel or crouch and frequently required to walk, climb stairs, talk
and hear.
 May be required to regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and
occasionally lift and/or move up to 50 pounds.
 Must be capable of effectively using close vision, distance vision, and color vision.
 Able to operate in mentally and physically stressful situations

QUALIFICATION STANDARDS:
 High school education is required. College education is preferred.
 Must have prior experience in Director of Sales role.
 Must be able to effectively lead and motivate a large team.
EEO Employer