Job Description

Director of Sales and Marketing: Sure Flame Products

Haul-All Equipment Ltd. is offering an exciting full-time opportunity for an energetic, self-motivated individual to direct the sales and marketing for Sure Flame Products.

Sure Flame Products, a leading manufacturer of construction heaters in North America, has been designing and building innovative heating solutions for the construction industry for over 60 years. Sure Flame is a division of Haul-All Equipment Ltd., a locally owned family business located in Lethbridge, Alberta

Reporting directly to the Vice President for Sure Flame, the successful candidate will be responsible for a broad range of activities:

Develop and implement sales and marketing strategies to strengthen product brands and meet Sure Flame sales objectives.
Ensure the relevance and effectiveness of Sure Flame’s marketing resources: internet and social media presence, website design and maintenance, printed materials, trade show displays, news releases, videos, etc.
Initiate, develop, and maintain dealer/dealer network relationships in the Canadian and US markets;
Provide quotations, negotiate contracts, and process orders.
Plan, set-up and attend regional, national and international trade shows.
Demonstrate product lines and provide technical assistance to dealers.
Supervise a Technical/Inside Sales Coordinator as required.
Assist in next generation and new product development responding to emerging market needs.
Explore new market opportunities for existing Sure Flame Products.

Preference will be given to applicants with the following qualifications:

Post-Secondary degree/diploma in business administration/sales/ marketing;
5+ years as a sales/marketing manager or director;
Ability to initiate and build relationships of trust with customers;
Willingness to travel (approximately 25%)
Exceptional negotiation and organizational skills;
Sales/Marketing experience in the Construction Industry, Rental Industry, and the Oil and Gas Industry;
Mechanical/technical aptitude with knowledge of construction heaters;
Excellent written and oral communication skills;
Experience using a CRM (Salesforce for example)
Living in, or able to relocate to, the Lethbridge area.
Bilingual (English/French) a definite plus, but not required.

Competitive Compensation commensurate with education and experience.

Applications will be accepted until the position is filled. Only those selected for an interview will be contacted.

Job Type: Full-time

Ability to commute/relocate: