Area Director of Sales & Marketing

GF Hotels & Resorts is an award-winning full-service ownership and management company that specializes in hotels, resorts, golf courses, and other related hospitality assets. Since its founding in 1988, GF has operated over 800 properties in 46 states. GF’s expertise includes but is not limited to Sales & Marketing, Food & Beverage, Revenue Strategy, Information Technology, Human Resources and a complete Accounting System. Currently, GF partners with Hilton, Marriott, Hyatt, IHG, Choice, Wyndham, Best Western, among others, as well as individual properties. With its award-winning approach to maximizing guest satisfaction, GF has been recognized as one of the top management companies in the industry.

What makes our properties great, are the team members who work in them. At GF, we look for entrepreneurial leaders with the promise of integrity and an overall passion for hospitality. As a member of the team, you can look forward to a challenging career, as well as unlimited career growth.

The Area Director of Sales and Marketing is responsible planning and managing the overall sales and marketing program for a group of hotels. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize revenue while meeting/exceeding hotel profit objectives. This ADOSM will oversee the operations of the hotel sales department including but not limited to direct sales efforts, sales administration, hiring of staff, training, managing and coaching. Additional responsibilities include sales and marketing budget, forecasting, advertising, marketing and business plans.This will be a property based role with some travel.

 Sell and promote business across all direct sales segments for assigned hotels.

 Deliver revenue expectations in line with set individual and team goals and overall hotel budgets.

 Manage and lead a team to achieve hotels’ financial goals. Mentor, teach and develop sales professionals to achieve professional growth and goals.

 Analyze market trends, competitive hotels and intelligence tools

 Conduct site tours.

 Responsible for developing quarterly action plans.

 Attend weekly/monthly calls with ownership and speak to sales segment performance.

 Organize and attend client and press events as required.

 Provide weekly, monthly and various reports as requested by Vice President of Sales and Marketing

 Perform administrative duties and other assignments related to sales and business development

 Manage third party relationships and marketing efforts when applicable.

 Identify and recommend new ideas, technologies, or processes to increase organizational efficiency, quality, safety, and/or cost-savings.

 Participate in forecast and budget process and P+L meetings as requested.

Job Requirements

3 or more years of hotel director of sales experience

Multi brand experience, Marriott preferred

Strong leadership skills

Ability to mentor, train and develop talent

Ability to travel as needed

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