Job Description

About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Teamwork: Share and communicate knowledge and skills with others, can recognize other’s best practices and apply them to daily activities. Actively involved in the overall business and team’s activities

Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.

Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.

Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.

Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA

About the Sales Manager, Global Travel Retail (GTR) Role

The Sales Manager, Global Travel Retail is responsible for the development and delivery of the commercial plan for GTR within the Canadian market through delivering brand standards of excellence within assigned accounts, defining and implementing an efficient and effective route to market and maximizing business opportunities with existing and new customers.

Key Deliverables

Annual Profit Outcome vs. Target by Brand Expression and Customer
Lead the delivery of the GTR Premium+ and Luxury Brand Objectives Across the Region
Proactively manage a wide geographical spread of customers and store level distribution within the region, establishing strong relationships to deliver the commercial plan and sustainable growth over the long term
Plan, Set and Agree Budgets with the Global GTR Regional Director Whilst Understanding and Delivering the Pricing Strategy and Other Net Revenue Levers to Grow & Maximize Brand/Region Value
Build New Business Through Existing and New Customers and/or Routes to Market Aligned to GTR Strategy
Build Solid Awareness of Market Trends (Consumer, Competitor, Volumetric) in Order to Provide Regular, Accurate Forecasting and Identify Risks and Opportunities vs. Plan
Full Ownership of Execution Standards of Excellence for the Region Across Quality, Distribution, Visibility, Activation, Advocacy and Appropriate Pricing
Bi Weekly Business Unit Performance Review Sessions with the Global GTR Regional Sales Director
Monthly Scorecard on Key Business Metrics & Competitive Gaming
Annual Customer Development Business Plan
Collaborative Phased Monthly Shipment Forecast by Banner | SKU
Investment Control within Budget by Brand Expression & Banner
Other duties as required

Behavioural Competency Requirements

Accountability
Customer Centricity
Transparency
Inspection of Expected Results
Ownership of the Business
No Blame Fixing

Management Competency Requirements

Outcome Orientation
Business Performance Management & Reporting
Interpersonal Effectiveness
Workflow Management
Financial Acumen
Judgement & Decision Making
Rapid Capability Building
Strategic Thinking & Awareness

Functional Competencies Requirements

Effective Customer Relationship Development
Commercial Acumen
Persuasive Selling
Negotiation & Influencing
Commercial Plan Development
Commercial Plan Implementation & Course Correction
Phased Shipment Forecast Development

Knowledge Competency Requirements

Provincial Beverage Alcohol Regulatory Standards & Canadian Beverage Alcohol Industry Ways of Working
Canadian Beverage Alcohol Industry Rival Ways of Working
Effective Working Knowledge of Canadian Liquor Board Operating Rhythms
Effective Working Knowledge of Global Travel Retail Route To Market and Operating Rhythms
Effective Working Knowledge of MS Power Point & MS Excel
Smart Serve Certified
WSET Certified

Experience & Other Requirements

Minimum 5+ Years Commercial Sales Experience
Minimum 3+ Years Experience in Key Account Management (Beverage Alcohol or CPG)
Post Secondary Degree in Business
Well Demonstrated Track Record of Managing Complex Customer Relationships
Well Demonstrated Track Record of Managing Stakeholders
Hybrid Working Environment based in Oakville, Ontario
Some Domestic and International Travel Required for Customer Visits, Conventions and Annual Internal Meetings
Valid Driver’s License with Fully Insured & Reliable Transportation
Must be Legally Able to Work in Canada
Must be of Legal Drinking Age

Physical Demands

Frequent Hand Motion to perform various duties
Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties
Occasional Standing and Occasional Walking for short amounts of time to perform various duties
Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner.

Job Type: Full-time

Benefits: