Job Description
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Sun Life Canada Retail Advice and Solutions (RAS) is a leading financial institution offering Canadians holistic advice and solutions in the insurance, wealth and health space. We are on an exciting journey to create a hybrid human and digital advice channel powered by a team of advisors and supported by a digital engagement platform. Reporting to the VP Prospr by Sun Life, the AVP, Strategy & Business Growth will lead development and activation of the Prospr business strategy and vale proposition. The leader in this role will develop, recommend and execute a coherent, forward thinking vision and direction for Prospr strategies for Marketing, Communications, Partnerships and Leads. This role will also be accountable for sales through the direct to client channel (Sun Life Go).
Do you get excited about turning Strategy into action? Do you love being part of a start-up and trying something new? IF your answer is YES, then this opportunity may be the one you are looking for!
What will you do?
Strategy
Define the overall business strategy, business case and value proposition for the channel and keep it evergreen in response to changing market, business results and evolving client needs
Lead market research and competitive assessment to inform Prospr’s marketing strategy and value proposition
Ensure Prospr remains on the leading edge of innovation and opportunities as both Client and market needs continue to evolve
Champion and foster a culture and mindset of innovation, speed to market, and continuous improvement with a focus on opportunities in the digital landscape
In partnership with the AVP, Digital Journey, identify new digital capabilities and features necessary to create an innovative offering and deliver against the Prospr value proposition
Create major presentations for a senior executive audience that describe Prospr’s progress and future roadmap; helping to ensure stakeholders remain engaged and aware of key business developments and opportunities
Business Growth
Accountable to drive growth in the channel by developing a client acquisition and engagement strategy, tapping into traditional and non-traditional lead sources and partnerships
Lead the partnership strategy and execution for Prospr, creating an ecosystem that adds value for clients and grows the business. This includes strategic and economic evaluation of new opportunities, concept design, piloting and scaling
Drive a client centric focus, identifying traditional and non-traditional opportunities to increase Prospr’s market focus and expand Prospr’s relationship with internal and external partners.
Product Pricing & Development - Accountable for the providing oversight for our pricing strategy, product research and working with the Sales leadership team to provide direction on pricing policies to support growth
Act as liason throughout Sun Life to identify and build internal lead opportunities
Focus on lead assignment that maximizes growth opportunities for Prospr and ensure there is strong and transparent communication with the sales force and appropriate measurement of results
Accountable for sales performance, pricing and marketing approach of the direct to consumer channel (Sun Life Go).
In partnership with the AVP, Digital Journey, develop best in class client experience and identify new digital capabilities and features required to support business growth
Marketing
In partnership with the Client Experience Office and Canadian Marketing team, lead the development of the strategy for and execution of multi-media based marketing and communication initiatives in support of Client engagement, new product and investment so lutions, targeting new to Sun Life and existing Sun Life clients
Develop go to market plans to support the introduction of new products, partnership and digital capabilities
Monitor and measure marketing performance for results and to drive future innovation
Sales Enablement
Lead the Strategic development and implementations the Prospr value proposition, especially as it relates to the role advisors play
Drive the series of initiatives with the intention of enabling maximum efficiency across the Sales force using levers such as internal and end-user training / education, communication, technology capabilities, tools, and internal marketing programs
Support the sales organization by developing ongoing training and technical supports for them (in partnership with the sales leadership and other channel partners) and being an effective advocate for the Prospr advisor
Research complex business issues and provide insights, direction, guidance and recommendations with a focus on the customer and advisor experience and interaction
Ensure there is sound financial management, tracking and measurement of all key business activities within any recommended initiatives
Develop go to market plans to support the introduction of new products, partnership and digital capabilities
Monitor and measure marketing performance for results and to drive future innovation
Talent Development
Lead and develop a diverse leadership team and oversee recruitment of talent to meet business objectives
What do you need to succeed?
Post-graduate studies in management an asset.
University degree with a minimum of 10 years of progressively responsible experience or an equivalent combination of education and experience
A professional financial services designation or equivalent experience
Designation in Finance, Accounting, Marketing considered an asset
Strong business acumen
Strategy development and management experience
Business Development experience
Strong understanding of Insurance and Wealth Industry and competitive factors
Outstanding client and relationship management skills, service oriented with a demonstrated sense of urgency
Executive level presentation skills - written and oral - has the ability to effectively communicate at all levels within the organization
Ability to work in a matrixed organizational model
Political savvy, seasoned, a natural diplomat who can navigate the organization globally
Ability to lead through influence in a complex and evolving environment, to meet challenging timelines and organizational goals
Strong influencing and negotiation skills
Experience in program management with proven results
Ability to work effectively in a fast-paced, ever changing environment is critical
Visioning: Identifying long term goals and championing the implementation of different or alternative ideas
Assets:
Strong mutual fund industry knowledge
Strong insurance industry knowledge
Strong knowledge and understanding of InsurTech and WealthTech
Bilingual in French/English an asset
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
130,000/130 000 - 215,000/215 000Job Category:
Business Development - Non ActuarialPosting End Date:
18/04/2024Visit Original Source:
https://ca.indeed.com/viewjob
