Job Description

General Summary:
Responsible for all aspects of sales and marketing/communications of all Inside/Outside Exposition Complex facilities. Sales focus may be specified. Works closely with all Managers as well as with Event Facilitators/Coordinators to reach potential customers on a local, regional, state, and national level with a target message for each specific audience. Provide support and data for Sales & Marketing Plan to grow business and increase awareness of the Expo as a premiere event facility in Texas.

Essential Duties:
Develop and maintain tools necessary to support marketing and sales needs, including but not limited to:
Manage and create content for social media profiles including Facebook, Twitter & YouTube;
Manage, create, and edit content for website including blog posts, photos, and event details;

Manage and track website statistics through Google Analytics;
Write, edit, and distribute press releases and upcoming inside/outside event information to media contacts and online community calendars;

Build and maintain relationships with media contacts in local and external markets, promoting awareness of activities and events at the Expo;
Manage and assist Event Facilitators/Coordinators with maintaining contact database;
Assist other Managers as needed such as Sales and Operations;

Take photographs during select inside/outside Expo events and maintain digital photo library;
Represent the Expo with booth display at local and external industry trade shows;

Assist in publishing the quarterly e-newsletter, adding content and distributing to list;
Assist in researching information for, creating and distributing quarterly marketing/sales reports;
Research projects and plan for annual marketing budget;

Assist in planning and implementing the annual economic impact analysis including the initial process of surveying attendees of select events;

Periodically make live appearances to discuss upcoming Expo events at local television and radio stations;

Occasionally travels to targeted out of county events to market Expo facilities to potential new Clients;

Provide marketing/communication assistance when available for the Brazos Valley Fair staff including website, marketing collateral, social media, advertising, etc.

Serves as the manager of the team responsible for coordinating inside/outside sales, scheduling and event planning for the Exposition Complex;

Assists in coordinating and maintaining the master schedule of all events to be held at the Exposition Complex facilities;

Is responsible for the contract development process for all inside/outside events;

Works with the Event Facilitators/Coordinators in planning and coordinating set-up requirements for events;

Assists with set-up, tear down, maintaining, and cleaning of the complex as needed;

Maintains records of all events held at the Complex;

Performs bookkeeping functions, including posting all fees, and deposits to accounts receivable ledger, and preparing various monthly, and semi-annual financial reports;

Exercises discretion and independent judgment as necessary in performing professional responsibilities;

Must be willing to work various hours as needed including some nights, weekends, holidays, etc.;

Other Duties as assigned.

Supervision
Received: General Manager, Exposition Complex and Brazos Valley Fair & Exposition
Given: Assists in supervising all event staff, including assigning and reviewing work, conducting performance reviews, and recommending personnel actions.

Education
Required: A bachelor’s degree in marketing, management, communications, journalism, agricultural business/marketing or a closely related field.
Preferred:

Experience
Required: Plus a minimum of two (2) years of related sales/marketing communications experience is required, preferably in the event facility industry.
Preferred: Two years of related experience in event facility industry.

Certificates, Licenses, Registrations
Required: None.
Preferred: None.

Physical Demands
Typical: Ability to sit for long periods of time at a personal computer performing work-related functions, also required to frequently stand and walk, and lift or move objects weighing up to 20 pounds. Work schedule must be flexible and may be dictated by the facility event schedule, occasionally work evenings, weekends, and holidays. Occasional overnight travel may be required.

Knowledge, Skills, & Abilities
Typical: Knowledge of Adobe Creative Suite, specifically InDesign and Photoshop; Knowledge of website content management systems (Drupal experience is a plus); Knowledge of Google Analytics; Excellent business writing, editing and proofing skills;
Demonstrated ability to exercise discretion and independent judgment with minimal supervision as necessary in performing responsibilities.

Work Environment
Typical: Must have the ability to multi-task in a stressful environment, have strong organizational skills, strong attention to detail, communicate effectively orally and in writing, have a strong work ethic and positive attitude, and work in a team environment.

Job Type: Full-time

Pay: From $74,752.20 per year

Benefits: